Baghdad, Iraq – May 2nd, 2023 – LG Electronics, the world-renowned leader in consumer electronics, is taking a giant leap forward in expanding its presence in Iraq with the opening of two new brand shops – Marvel 3 and Rawan 2. Located in outer Karradah, Baghdad and Duhok respectively, these new stores will cater to the ever-growing demand for LG’s state-of-the-art, energy-efficient, and environmentally friendly products in the region.
Taehung Kim, the LG Country Manager, said, “We are thrilled to expand our footprint in Iraq by launching Marvel 3 and Rawan 2. Our goal is to enrich lives across the country with LG’s cutting-edge smart technology, such as our Inverter DUALCOOL with Auto I-Control Ampere+ air conditioners. These energy-saving solutions are designed to address the unique challenges faced by Iraqis, such as unstable electricity.”
The new Marvel 3 and Rawan 2 stores will showcase a wide range of LG’s innovative home entertainment, home appliances, and air conditioning solutions. Among the many products on display, Iraqis will be able to experience the latest energy-efficient, Amp control technology that not only conserves energy and water but is also easily usable by physically impaired persons, promoting diversity and inclusion in line with sustainable development goals. One of the featured products is the second-generation LG SIGNATURE line-up, which includes premium appliances such as the 4-Door French-Door refrigerator with Dual InstaView™, a washer and dryer pair with 7-inch LCD touch panels, Over-the-Range Microwave Oven with smart InstaView™, and the double Oven Slide-in Range with automatic time and temperature-setting functionality. These appliances offer a perfect blend of timeless design, innovation, and home convenience. In addition, the new stores will introduce the LG refrigerator with MoodUP™ to Iraq. This unique refrigerator, created in collaboration with the Pantone Color Institute, offers customizable LED color-changeable door panels. Owners can choose from 23 colors on the top and 19 colors on the bottom panels, resulting in over 190,000 possible color combinations, all controlled through the intuitive LG ThinQ® app.
The CordZero A9 Kompressor™ with Steam Power Mop will also make its debut in Iraq. This powerful stick vacuum offers wet and steam mopping functionality, along with a space-efficient and fast-charging All-in-One tower that acts as a docking station and dustbin-emptying system. The steam mop heats up to 60 degrees Celsius for thorough cleaning, and its advanced automatic water supply system keeps the mop pads wet during use. Another noteworthy product is the LG ARTCOOL Gallery Air Conditioner, which features a 27-inch LCD screen and a sophisticated frame, making it look like a framed work of art. With the LG ThinQ® app, users can customize the display with static and animated images or personal photos. The air conditioner offers energy-efficient cooling and heating, as well as AI Dry™ technology for improved hygiene. The LG WashTower™ Compact laundry solution is a space-efficient washer and dryer unit with an all-in-one control panel and advanced AI. This innovative appliance offers a 13-kilogram washer capacity and a 10-kilogram dryer capacity, requiring less installation space than traditional stackable or side-by-side laundry pairs. The WashTower™ utilizes Artificial Intelligence Direct Drive™ (AI DD™) to identify the optimal washing pattern, reducing fabric damage and helping clothing last longer.
Finally, the new stores will feature LG PuriCare™ AeroTower™ Air Purifying Fan, an advanced air purifier that captures 99.97 % of fine dust and allergens with its True HEPA and UVnano™ LED technology. The 3-step Filtration System ensures a thorough clean of the air at home, while the Deodorization filter removes odors and airborne chemicals for easier breathing and a more pleasant indoor environment. The LG UVnano™ LED Technology kills 99.9% of bacteria on fan blades, ensuring a healthy and hygienic atmosphere. The air purifier can adapt to small or large rooms with customized airflow, offering 10 fan speeds with oscillation settings, all controllable from its simple controls on top or through the remote control or LG ThinQ® app.
These revolutionary products, available at Marvel 3 and Rawan 2 stores, exemplify LG’s commitment to enriching the lives of Iraqis through smart technology. By offering energy-efficient, innovative, and environmentally-friendly solutions, LG Electronics aims to address the unique challenges faced by Iraqis, including the unstable electricity supply. As LG continues to expand its presence in Iraq, the company remains dedicated to providing exceptional customer experiences and top-quality products that cater to the region’s tech-savvy and environmentally-conscious consumers. With the opening of Marvel 3 and Rawan 2 brand shops, LG Electronics is set to revolutionize the consumer electronics landscape in Iraq, elevating the quality of life for its customers and contributing to a sustainable future.
For more information about LG in Iraq, please visit LG’s website www.Lge360.com
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LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global sales of over USD 63 billion in 2021. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.