Beirut, Lebanon- 2023: On the occasion of International Civil Defense Day, which takes place on March 1st, Spinneys has launched a donation campaign to support the General Directorate of Lebanese Civil Defense. This initiative reflects Spinneys’ strong belief in the urgency of equipping the Directorate with rescue and relief equipment to aid in its mission of safeguarding citizens’ lives and properties in the event of any natural disaster. The donation campaign, under the slogan “La2ano sawa, ma fi chi bi hezna” (Together, nothing can shake us), is available in all Spinneys branches.
The campaign was launched last week. It allows shoppers to participate by donating an amount of 10,000 L.L or more, and it will run until March 12. Additionally, on the first of March, Spinneys will allocate 10% of its sales to the General Directorate of Lebanese Civil Defense. To encourage greater participation, an advertisement has been produced and will be shown on several TV stations and social networking websites. The video aims to mobilize citizens across all spectrums of Lebanese society, emphasizing that this is a common responsibility that requires solidarity.
This humanitarian initiative is part of Spinneys’ ongoing commitment to social responsibility. The campaign is a gesture of gratitude towards the heroes of Civil Defense, who have made incredible sacrifices and continue to work tirelessly despite of the challenging conditions in the country. Spinneys hopes that the campaign will receive a positive response from citizens, and encourages them to participate generously. The aim is to raise a significant amount of money, which will be used to purchase essential rescue and relief equipment. The final amount raised will be announced at the end of the campaign. Through this effort, Spinneys hopes to contribute to the betterment of the community and support a long-standing institution to purchase its crucial and effective rescue and relief equipment.