October 16, 2022
Tournament hosts charity walk around Royal Greens Golf & Country Club to support PINK LEMON movement and welcomes pop superstar and cancer survivor Elissa for inspirational appearance
In partnership with ROSHN, LIV Golf donates to KAYL Association for Combating Obesity and hosts golf clinic for local youths
Jeddah, Saudi Arabia (October 16, 2022): Today, at the LIV Golf Invitational Jeddah presented by ROSHN, LIV Golf announced support for the Zahra Association, a charitable organization dedicated to empowering people affected by breast cancer and striving for a cancer-free society.
Players donned pink ribbons in honor of the fight against breast cancer while special events took place throughout the course at Royal Greens Golf & Country Club, site of LIV Golf’s Middle East debut. In coordination with the PINK LEMON movement for October’s breast cancer awareness month, nearly 500 cancer survivors participated in a 1.5 km walk on Friday from the clubhouse to the stunning 16th hole overlooking the Red Sea and also formed a human pink ribbon on the driving range, recreating the symbol that expresses awareness and support around breast cancer.
World-famous singer Elissa, a cancer survivor, made a special appearance on Saturday to welcome the crowds of supporters attending the cancer awareness event, carried out in conjunction with LIPS Management. Following the conclusion of the second round, the pop superstar participated in a meet-and-greet and Q&A session at the course with famous TV presenter Nathalie Mamo to highlight the important work being done to combat the disease.
“You need to test as regularly as you can, even if you are feeling healthy, because knowing early can help in the treatment,” Elissa shared with the audience. “To every woman out there, if you love your children and love your family, please get yourself tested early.”
“LIV Golf is proud to join together with the Zahra Association, its PINK LEMON movement, and local community members to support a cause that affects all of us,” said Atul Khosla, President and COO of LIV Golf. “Through ‘LIV to Give,’ our efforts are raising awareness and financial support to fight breast cancer, encouraging healthy lifestyles with partners like ROSHN, and supporting youth development through golf – all actions to make a positive impact on local children and families.”
Throughout the week, LIV Golf’s donations and charitable work spanned a variety of initiatives that make a difference in local communities. In collaboration with ROSHN, the tournament’s presenting partner, LIV to Give supported the KAYL Association for Combating Obesity through ROSHN’s social responsibility program, YUHYEEK. Players Bryson DeChambeau, Anirban Lahiri and Marc Leishman participated in the LIV to Give chipping challenge, set up by the 16th hole at the course, with proceeds benefitting the charity. The support aligns with ROSHN’s core value of promoting a healthy lifestyle by generating awareness and combating the increased obesity rates in the Kingdom.
In lead-up to the tournament on Wednesday, LIV Golf also hosted a special golf clinic for schoolchildren from KAUST (King Abdullah University of Science and Technology), introducing the fundamentals of the game to local youth. The clinic aligned with LIV To Give’s focus on uplifting the next generation of leaders through the sport.
All initiatives were part of LIV to Give, LIV Golf’s impact platform announced in June with a $100 million commitment to support a broad range of initiatives targeting education, sustainability, golf development and programs that enhance the wellbeing of communities around the world.
The LIV Golf Invitational Series is owned and operated by LIV Golf Investments whose vision and mission is centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.
About LIV Golf Investments
LIV Golf Investments is a newly formed company, with group companies in the USA and UK, and with Asian offices to follow. Its purpose is to holistically supercharge professional golf on a global scale to help unlock the sports’ untapped potential. Greg Norman is the first and founding CEO of LIV Golf Investments. PIF, one of the world’s largest wealth funds, with a diverse international investment portfolio, is the majority shareholder in LIV Golf Investments.