Beirut, Lebanon— July 29th, 2019—Huawei Consumer Business Group (BG) today launched the upgraded HUAWEI P30 lite 48MP edition, following success HUAWEI P30 lite. Combining an exquisite design with Huawei’s innovations, Huawei’s smartphone is equipped with three rear cameras with support for ultra-wide angle photography and artificial intelligence (AI) features. Making high quality photography accessible, it enables young photography enthusiasts to capture poster-quality images on a smartphone. The triple-camera setup comprises a 48MP main camera, 8MP ultra-wide angle camera and a 2MP depth of field camera. Inside the HUAWEI P30 lite 48MP edition, the AI mobile chipset Kirin 710 works in tandem with EMUI 9.0.1, 6GB of RAM and 128GB of internal storage to deliver the best smart user experience to users.
Flagship Photography with Upgraded Triple Camera
Pioneering the increasingly popular triple camera setup, the HUAWEI P series has long been regarded as one of the best smartphone families for smartphone photography enthusiast. The HUAWEI P30 lite 48MP edition, as the latest entry to the illustrious line-up, is a stunning smartphone designed for young consumers that enjoy smartphone photography and sharing their work with friends and family. With three rear cameras supporting high resolution and ultra-wide angle photography, combined with Huawei’s powerful camera algorithms, the HUAWEI P30 lite 48MP lets users take studio-grade photos. Due to high resolution users can also produce high quality poster print out of images captured on the HUAWEI P30 lite 48MP Edition.
Each focal length has its own unique charms and advantages. A telephoto lens excels in retaining the details on objects, whereas the ultra-wide angle lens provides a greater perspective. However, to everyday users, carrying multiple lenses is not realistic and they often fall back to their handy smartphones for their photography needs. HUAWEI P30 lite 48MP Edition’s triple-camera system covers the full zoom range, supporting various photographic effects. The ultra-wide lens plus the dual-camera module don’t just let users capture the world with crisp clarity, but its wide perspective lends itself to recording exciting moments in everyday life.
The 48MP high resolution camera uses a proprietary supersampling lossless zoom technology, allowing it to deliver zooming performance equivalent to a professional telephoto lens supporting 2x optical zoom. The inclusion of the ultra-wide angle lens for its 8MP camera makes HUAWEI P lite one of the smartphones in the industry to support a 120-degree field of view. It also helps users take in and capture more beauty than ever before — especially when shooting mountainous landscapes or city skylines. Finally, the 2MP depth of field camera adds rich bokeh effects, creating beautiful profile shots. The camera setup’s on board AI is also capable of recognizing up to 22 scenarios for the perfect shot. Night time photography and videography is ensured stunning results thanks to the Night Mode, while creative slow-motion videos can be shot at 480 FPS with the Super Slow-mo feature.
The HUAWEI P30 lite 48MP edition packs a 24MP AI powered Selfie Camera up front for all the selfie lovers. Selfies will look better than ever before thanks to the AI scene recognition of up to 8 scenarios and AI Micro Shaping Beautification with the fun touch of 3D Qmoji 2.0.
The HUAWEI P30 lite 48MP edition also packs leveled up hardware with 6GB of RAM and 128GB of storage, allowing users to enjoy more efficient performance as well as more space for their photos, videos and apps.
Users don’t have to worry about extended periods of intensive use, as the HUAWEI P30 lite 48MP edition packs a big 3340 mAh battery pack. This massive battery is supported by an 18W (9V2A) Huawei QuickCharge, for a quick recharge.
At its heart however, lies the 7nm AI Kirin 710 OctaCore chipset that ensures smooth and efficient performance, further supported by Huawei’s popular EMUI 9.0.1 based on Android 9.0.
Exquisite Design and Innovative Manufacturing Techniques
The HUAWEI P30 lite 48MP edition continues Huawei P30 series’ excellence in design, melding a trendy look with Huawei’s core technologies to deliver the inclusive, premium user experience
The HUAWEI P30 lite 48MP edition features a 6.15-inch Dewdrop display with an FHD+ resolution of 2312 x 1080, which uses highly miniaturized dew-shaped notch to house its internals, allowing it to achieve screen to body ratio of 84.1 percent.
In this pursuit, Huawei adopted the most cutting-edge manufacturing processes on the HUAWEI P30 lite 48MP edition, resulting in the stunning 3D curved glass design. This design is complemented by the phone’s classic Midnight Black, and trendy gradient Pearl White and Peacock Blue. These are an evolution of Huawei’s renowned gradient color, utilizing a glare film to accent the back of device with a hint of futuristic glamor.
The design is topped off with the Fingerprint scanner located at the back of the device.
Smart Features to enhance user experience
The HUAWEI P30 lite 48MP edition comes with a wide array of smart features that further boost user experience. Be it for gaming, entertainment or even convenience, the HUAWEI P30 lite 48MP edition ensures the best for its user. One of the key features is the GPU Turbo 2.0, which enhances graphics for a more immersive gaming experience.
This new edition also houses the Huawei’s famous HiVision technology that allows users to scan objects using their camera to get more information about them. Users can simply point at famous landmarks or painting for information, or even scan food to check the number of calories.
Additionally, the HUAWEI P30 lite 48MP edition natively supports video ringtones — users may download clips from social media platforms or websites to use this feature.
Pricing and Availability
Representing the superior photography experiences and performance, the HUAWEI P30 lite 48MP edition is available in Huawei Experience Stores, e-commerce and across select retailer , priced at USD319.
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population, ranking second in the world in mobile phone shipments in 2018.
In 2019, Huawei was named number 47 on BrandZ’s Top 100 Most Valuable Global Brands and number 79 in Forbes World’s Most Valuable Brands in 2018.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.