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Dubai, 11 October 2018 – Swiss luxury watch manufacturer IWC Schaffhausen celebrated its 150th anniversary with a private dinner in Beirut, Lebanon, in partnership with Ets Hagop Atamian at the SAX restaurant in the Beirut Souks. Held on Wednesday, 10 October 2018, the event was hosted by IWC’s Regional Brand Director for the Middle East, India and Africa, Mehdi Rajan, and Ets Hagop Atamian’s General Manager, Mher Atamian. IWC brand ambassador Lana Sahely attended the event along with special guests and had the chance to celebrate the momentous occasion with a preview of the specially created “150 Years” Jubilee collection.
The evening started out with a whiskey tasting while a magician entertained the guests. During the dinner, a pri- vate jazz band performance provided the perfect atmos- phere. Guests had the opportunity to discover IWC’s “150 Years” Jubilee collection, which comprises 29 limited- edition models from the Portugieser, Porto no, Pilot’s Watch and Da Vinci families as well as the Tribute to Pall- weber timepieces. IWC has a strong focus on sharing the history of the brand’s great craftsmanship, innovations and DNA with connoisseurs of haute horlogerie.
Mehdi Rajan commented: “We are honoured to celebrate such a milestone for IWC here in Lebanon. Beirut is a vi- brant city that offers the brand tremendous support, making it the perfect place to commemorate IWC’s rich history and pioneering craftsmanship, which we have brought to life with the “150 Years” Jubilee collection.”
The “150 Years” Jubilee collection mirrors the vision of IWC’s founder, Florentine Ariosto Jones, the man who industrialized the watchmaking industry and laid the foundation for IWC Schaffhausen to become one of the world’s leading luxury watch manufacturers.
Mher Atamian commented: “It is my pleasure to be part of IWC’s 150th anniversary celebrations in Beirut. It brings me great joy to be able to educate people on the history of IWC and the great craftsmanship that the com- pany prides itself in. The evening was a true commemor- ation of how far IWC has come in 150 years.”
IWC Schaffhausen · Baumgartenstrasse 15 · CH-8201 Schaffhausen
Phone +41 (0)52 235 75 65 · Fax +41 (0)52 235 75 01 · [email protected] · www.iwc.com