Basseoul-Heneine Sal launches the highly anticipated BMW X2 at its Ain El Mreisseh showroom
Lebanon– Bassoul-Heneine Sal, BMW Group’s oldest importer in the world launched the highly anticipated BMW X2 earlier this month over a three-day event held at their Al El Mreisseh showroom. With a design oozing individuality from every pore and a sporty suspension set-up, the BMW X2 pushes back boundaries, puts a firework under old habits and brings previously uncharted levels of driving pleasure to this vehicle.
Unveiled to media, customers and prospects alike, the three-day event allowed guests to see the uncompromising nature of the new BMW X2 first-hand, while enjoying live DJ sets, bespoke cocktails by the popular Butler’s Bottle and catering by Cat & Mouth.
Next to its bigger brothers, the BMW X4 and X6, the BMW X2 makes a wholly distinctive impression. The main contributing factor here is the car’s exterior design, which essentially combines the fast-moving body language and low-slung proportions of a coupe with the robust construction of a BMW X model.
The BMW X2 represents an expression of modern and extrovert vehicle dynamics,” says Adrian van Hooydonk, Senior Vice President BMW Group Design, in describing the new BMW X2. “Its standalone vehicle concept brings a new, fresh and exciting facet of the BMW to the compact segment.”
The car’s chassis and xDrive intelligent all-wheel-drive system promise undiluted driving fun, and cutting-edge engines strike the ideal balance between sporting dynamics and exceptional efficiency.
On the road, the BMW X2 has the poise of an athlete in peak condition. This is true for the basic version and even more so for M Sport and M Sport X models. The BMW X2 M Sport X combines design elements from BMW M and the BMW X family.
Eloquent looks, dynamic proportions. Above all, it is the BMW X2’s proportions which create its expressive, dynamic demeanour. It is shorter and more than seven centimetres lower than the BMW X1 yet has the same wheelbase. Featuring short overhangs, it also has a stretched, coupe-style roofline and slim window graphic.
A distinctive character that departs from the BMW script. Many of the design details emphasise the BMW X2’s standalone nature while simultaneously and unequivocally signalling its membership of the X family. The time-honoured BMW kidney grille is just one example, turning the familiar trapezoidal shape on its head and instead widening from top to bottom. This is the first time this design detail has seen the light of day on a modern BMW.
Nagy Heneine, General Manager for Commercial Affairs at Bassoul-Heneine sal, commented: “We have been waiting with great enthusiasm to reveal the all new BMW X2 to the Lebanese market and are thrilled that it’s finally here. This Sports Activity Coupe truly goes above and beyond any rival past or present in bringing joy and driving pleasure to the segment. It’s a car that appeals primarily to a young, extrovert and active target group who value individuality and genuine fun at the wheel and are excited to be offering it to our customers.”