Lebanon, November 2017 – With a history that spans over 160 years, Chateau Ksara has become one of Lebanon’s most visited destinations because of the heritage it holds, as well as the pristine quality and variety of wine that it produces year after year. Today, despite the political and social unease that faces the country, the Ksara estate has managed to keep attracting visitors from all parts of Lebanon, in addition to foreigners who visit the winery wanting to discover the celebrated stories of the age-old vineyards.
Only a year ago, Chateau Ksara welcomed 66,000 visitors to explore the grounds of its famous winery, securing its place as the 3rd most visited destination in Lebanon, according to the Ministry of Tourism. Throughout 2017, from January till this past November, the number of recorded visitors increased to 80,000, an impressive jump that indicates an uninterrupted double-digit growth for the brand’s business endeavors. As wine-tourism continues to be popular all through the two decades of the 21st century, Chateau Ksara ceases every opportunity to enhance and perfect the experience it offers at the estate – a detailed demonstration of how the wine is made, a guided tour around the 2,000-year-old Roman wine cellars, and a rich wine tasting session to pleasure the most eccentric palate. The wine professionals at Ksara expect to receive up to 85,000 visitors by the end of 2017, a solid mix of Lebanese individuals, Lebanese expatriates, and internationals mainly coming from France, USA, and the United Kingdom.
Mr. Dikran Ghazal, General Manager of Chateau Ksara expressed how “proud we are to be among Lebanon’s top visited destinations for yet another year. This only shows the importance of Chateau Ksara as a pioneer in Lebanon’s wine tourism – a symbol that represents a prosperous land, even during political turmoil.” He continued by saying that “Chateau Ksara will always work on perfecting the experience it offers all visitors, giving them an unforgettable and unique taste of the world of Lebanese wine.”
While other touristic destinations might find it increasingly difficult to attract a larger audience, let alone maintain their current numbers, Chateau Ksara has pooled all its efforts into creating an unparalleled experience that keeps visitors coming back for more – whether wine experts, aficionados, or simply curious minds wanting to discover the wonders of wine culture and the history of Lebanon’s most esteemed wine makers.