OMEGA PAYS TRIBUTE TO ITS SPEEDMASTER FANS

As the OMEGA Speedmaster turns 60 this year, the brand is proudly celebrating not just the watch, but also the people who wear it. Many stories have been told of the astronauts, explorers and racing car drivers who have trusted the Speedmaster throughout its lifetime, but today, there is a truly diverse community of fans from all over the world. In tribute, OMEGA has tracked down just some of these fans and brought them together in a series of revealing portraits. From actors and chefs to athletes and fashion experts, these people all have one thing in common: They love OMEGA’s famous chronograph. And they have all been photographed to show that the Speedmaster is always close to their wrists, as well as their hearts. For further information, please contact: OMEGA International Press Office – Rue Jakob-Stämpfli 96 – 2500 Bienne 4 – Switzerland – Tel. +41 32 343 9211 – Fax +41 32 343 9715 – [email protected] – www.omegawatches.com OMEGA is a company of the Swatch Group, the largest manufacturer and distributor of watches and jewelry in the world. Many of the Speedmaster fans may be well-known to the public, such as the Brazilian model Alessandra Ambrosio, Italian chef Massimo Bottura and German DJ Robin Schulz. There are also many other names from a broad range of industries and countries. Each picture will be presented on a dedicated section of OMEGA’s website and visitors can explore each one to understand just how far-reaching the chronograph’s influence has become. Visitors can also upload their own pictures taken in a similar style, with OMEGA choosing the best ones to be included on the site. Through social media, OMEGA will boost the campaign through the #SpeedmasterFans tag, which will further encourage everyone everywhere to get involved and share their love. From April 3rd, The Speedmaster Fans can be seen at www.omegawatches.com/SpeedmasterFans