Le Brassus, Wednesday February 1st 2017 – Audemars Piguet expands its Dream Team of golf ambassadors by adding one of the best personalities in golf: Andrew Johnston. Affectionately referred to as Beef, he has become a cult-figure at tour events, including on the PGA Tour which he recently joined, with huge crowd followings. The 27-year old Englishman’s authenticity, unique sense of humour and look help him stand out from other professional golfers.
Beef won the Challenge Tour Rankings in 2014 thanks to two victories that season and made his European Tour breakthrough in April 2016 when he won the Open de España. A tie for eighth at the Open in July 2016 brought him to the attention of golf fans everywhere. The man with the big beard and bigger personality catches headlines with his entertaining interviews.
When meeting Beef at the Audemars Piguet Golf Invitational in Dubai last November, the brand’s Chief Executive Officer François-Henry Bennahmias said: “I was immediately seduced by his infectious smile and enthusiasm for the game. All the players in our stable have unique personalities and he is definitely a breath of fresh air!”.
Beef joins Byeong Hun An, Darren Clarke, Paul Dunne, Branden Grace, Emiliano Grillo, Miguel Ángel Jiménez, Romain Langasque, Renato Paratore, Ian Poulter, Henrik Stenson, Andy Sullivan, Peter Uihlein, Lee Westwood, Bernd Wiesberger and Danny Willett in the Dream Team of AP golf ambassadors. Like all of them, Beef wears the AP logo on his sleeve and sports the brand’s iconic model on his wrist: the Royal Oak Chronograph. He perfectly embodies Audemars Piguet’s philosophy “To break the rules, you must first master them”.
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