Dubai, UAE; 03 May 2024: Aramex, a leading global provider of comprehensive logistics and transportation solutions, has delivered a resounding success with its poignant video campaign for Ramadan centered around an undelivered parcel destined for Gaza, uniting voices from around nations to inspire a global call for peace and universal brotherhood.
Since its rollout during early Ramadan, ‘The Undelivered’ video campaign by Aramex has witnessed participation on the dedicated website deliverpeace.global from across 43 countries, bringing together a fragmented world around the power of one word – ‘Salam’ or ‘Peace’ in Arabic. The campaign videos have so far garnered more than 14 million views across different social media platforms such as YouTube, Instagram Facebook, X and LinkedIn. The video was also shared by some of the top influencers on Instagram, reaching over 10 million users. All elements of the campaign, such as the dedicated website and various media reports, have had over 20 million impressions. This success can be attributed to its universal message of providing reassurance to all communities and holding out hope for the future.
Focused on a parcel sent by a Palestinian citizen living abroad to his family back home in Gaza, which cannot be delivered until either a ceasefire is in place or the borders are opened, ‘The Undelivered’ video campaign ends with a call to action to send a message of peace via the website deliverpeace.global. The simple but powerful appeal of the campaign saw thousands of people recording and posting a short video message with the word ‘Salam’ – in solidarity with the campaign’s theme of promoting peace and harmony in Gaza and around the world.
Commenting on the success of the campaign, Mike Rich, Group CMO at Aramex, said: “We are truly inspired by the overwhelming response to ‘The Undelivered’ campaign, aimed at uniting people from all over the world who wish for peace with a unified message that resonates across Gaza and beyond. At Aramex, we are always driven by the mission to deliver a better future to all communities, and this Ramadan, we went beyond logistics to deliver an impactful message of peace and hope that can make a difference to our collective future. I would like to thank all those who participated in this universal humanitarian campaign. The viral success of this campaign is a testament to our social commitment that has always been a vital part of the strategic focus at Aramex.”
Commenting on the campaign, Shahir Sirry, Global Creative Director at Aramex, who also directed the film, said: “It is heartening to witness the incredible response to our ‘The Undelivered’ campaign from across the globe. As a global brand with significant presence and recognition in the region and having navigated through various conflict zones, we felt compelled to address the current situation head-on. But, in a way that is related to our service. The essence of our message was to convey the truth that we are currently unable to deliver to Gaza. In directing the film, it was imperative for me to take the audience through the journey of a parcel, illustrating how it abruptly halts once the destination is identified. This bold statement, coming from a company dedicated to facilitating parcel deliveries to their final destinations, carries profound significance. Our objective was to frame this campaign around the universal desire for peace, and it’s evident that this message has struck a chord with millions of viewers worldwide. While Aramex may not have been able to physically deliver parcels to Gaza this Ramadan, we have successfully mobilized thousands of voices worldwide, delivering a global plea to foster harmony and alleviate human suffering.”
The campaign builds on Aramex’s wider corporate responsibility strategy of Delivering Good, underpinned by its commitment to delivering a positive impact to those in need.
For more information on the campaign, visit deliverpeace.global, and watch the video here: youtu.be/vtAe3Wlx67I.
Full campaign credits:
Aramex
Group CMO: Mike Rich
Global Marketing Director: Daniel Nuss
Global Marketing Manager: Rizek Freij
Sr. Marketing Executive: Megan Coutinho
Sr. Paid Media Executive: Natali Abuzulof
CRM Executive: Naief Amr
Social Media: Jenny Coulson, Nicola Sprenger, Kendall Attree
Global Creative Director: Shahir Sirry
Copy: Omar Arafa, Claire Tanner-Robert, Thando Solundwana, Shahir Sirry
Art Director: Ibrahem Khwaldeh, Alexis Titus
Senior Graphic Designer: Murad Nofal
Graphic Designer: Ibrahem Sarayrah
UI/UX Designer: Stiaan le Roux
Jr. Creative Producer: Nour Eldin Sarhan
Editor/Designer: Mykyta Cherkasov
Cr. Traffic Manager: Mohammad Hamed
PH: LittleBig Productions
Director: Shahir Sirry
Executive Producer: Andrew Slough
COO: Neil Zaayman
Head of Production: Elmaree Bohm
Line Producers: Kris Marx & Lauren May
Talent:
Parcel Sender: Gérard Rudolf
Aramex Courier: Marlon Swarts
Cape Town Crew:
1st AD: Darryn Bennett
DOP: Kirk Morgan
1st AC: Siya Jim
DIT: Julian Evans
Gaffer: Simon Howes
Best Boy: Quade Howes
Spark: Joshua du Toi
Grips: Garth Wentzel
Grips Assist: Antonio Steeneberg
Grips Assist: Mark Wentzel
Art Director: Maria Labuschagne
Art Assist: Caroline Walker
Art Assist: Sipho Mabeko
Wardrobe Stylist: Yonela Makoba
Hair & Make Up Artists: Xola Makoba
Security: Vizual Impact
Paramedic: Pumza Sitsheke
Location Manager: Jardin Roestorff
Catering: Shesha
Amsterdam Crew:
DOP: David Doom
1st AC: Vincent Sennet
FPV Drone Operator: Nick Riley @Big Bird Cinematography
Gaffer: Daan de Boer
Best Boy: Gijs Van Leeuwen
Grips: Jorrit Haas
Post Production:
Editor: Luke Veysie
Colorist: Nic Apostoli
Sound Studio: Pressure Cooker Studios
Sound Designer: Keith Kavyi
Sound Design Producer: Chloe Ellis
Website Development:
TAC UNIVERSE
Project Manager / CEO: Omar Osman
Lead/ Software Engineer: Mohamed Abu-El Nour
Software Engineer: Mina Mounir
UI/ UX Designer: Rowan Mostafa
Operations Director: Zeyad Atef
About Aramex:
Aramex, established 40 years ago, has emerged as a global leader in logistics and transportation, renowned for its innovative services tailored to businesses and consumers. As a listed company on the Dubai Financial Market (DFM) and headquartered in the UAE, our strategic location facilitates extensive customer reach worldwide, bridging the gap between East and West.
With operations in 600+ cities across 70+ countries, Aramex employs over 16,000 professionals. Our success is attributed to four distinct business products that provide scalable, diversified, and end-to-end services for customers. These products are:
- International Express, encompassing Aramex’s Parcel Forwarding Business (Shop & Ship and MyUS).
- Domestic Express
- Freight Forwarding
- Logistics & Supply Chain Solutions
Sustainability is at the core of our vision and mission. To build a truly sustainable business, we leverage our core competencies to make a positive impact as responsible members of the communities we serve. Through partnerships with local and international organizations, we strive to expand our reach and benefit more individuals through targeted programs and initiatives. To address environmental concerns and combat climate change, we have committed to the Science Based Targets initiative (SBTi), renowned globally. This commitment propels us to accelerate our climate action goals, aiming for Carbon-Neutrality by 2030 and Net-Zero emissions by 2050.
For more information, please visit us: www.aramex.com