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| Lebanon Economic Vision Drives Transport and Logistics and Retail Sectors to Leverage Digital Transformation to Enhance Experiences, Costs, and Scalability At GITEX, Lebanese Firms Can Learn from SAP How Combining Experience ‘X-Data’ with Operational ‘O-Data’ Can Deliver Breakthrough Customer Experiences SAP Stand: Mercedes Benz Formula E Race Car, Early Prototype of Expo 2020 Dubai Platform for People of Determination, UPS and Fernhay Electric Quad-Cycles, Smart Hajj BEIRUT, Lebanon – 1 October 2019 — Bolstered by Lebanon’s Economic Vision, the country’s transport and logistics and retail sectors are supporting the Middle East and Africa’s customer experience solutions market to reach a record high of USD 800 million, industry experts announced today ahead of GITEX Technology Week. Across Lebanon and the wider region, organizations of all sizes and industry verticals are ramping up their digital transformation, with a focus on leveraging technology to enhance employee, citizen, and customer experiences. As a result, the Middle East and North Africa’s digital customer experience market is set to reach a record-high of USD 800 million, according to a recent report by Micro Market Monitor. As Lebanon embraces the Experience Economy, organizations can no longer deliver only products and solutions – they need to deliver enhanced experiences. By combining the customer “x-data” with operational “o-data,” organizations can better understand customer beliefs, emotions, and intentions. As a result, organizations can become Intelligent Enterprises with greater business visibility, focus, and agility. Customer experience will be a major theme at GITEX, the largest technology event in the Middle East, Africa, and South Asia, Lebanese firms are lining up to attend GITEX, with the theme “Synergizing the Mind and Technology Economy.” Global technology company SAP will exhibit the future of digital employee and customer experiences, “The Future of Business Has Feelings – Change a Feeling, Change a Business.” “The Lebanon Economic Vision is charting how the country’s economic growth and diversification can accelerate, with a key focus on the transport and logistics and retail sectors,” said Gergi Abboud, Senior Vice President and General Manager, SAP Middle East South. “With the Middle East’s customer experience market reaching record highs, at GITEX, Lebanese firms can learn how customer experience innovations can optimize costs, productivity, scalability, and business competitiveness.” Visitors to SAP can experience “The City of Possibilities” — how digital transformation is impacting businesses, societies, and our environment. Real life showcases led by the Mercedes Benz EQ’s innovative Formula E race car, the early prototype of SAP’s platform for people of determination to be brought to life during Expo 2020 Dubai, a Smart Hajj concept digitizing the experience, and a sustainable logistics approach with UPS and Fernhay. Industry vertical demos include robotics, re-imagined café experience, and intelligent healthcare; blockchain applications in universities and ports; employee experience management; and e-sports. With the SAP C/4HANA customer experience suite, boosted by Qualtrics CustomerXM, organizations can listen, gain actionable insights, and evaluate corporate impact to deliver unparalleled experiences. Middle East and North Africa organizations can also leverage the SAP solutions running on its local data centers in the region to run in real-time and ultimately optimize customer experiences. During GITEX, visit the SAP stand at the Dubai World Trade Centre – Hall 6, Stand B1 from 6-10 October 2019. At The Ritz-Carlton DIFC, SAP will host co-located events, SAP Customer Experience Live on Sunday, 6 October and SAP Ariba Live on Tuesday, 8 October. Register for an evening full of experiences: The SAP Sense Evening Experience will take place at the Coca Cola Arena on Tuesday, 8 October. Visit the SAP News Center. Follow SAP on Twitter: @SAPMENA and @sapnews. |