Dubai, United Arab Emirates, 16 December 2025: Dubai International (DXB) is embracing the holiday season with Magical Connections, the ultimate festive experience filled with spectacular installations, family-friendly activities, surprise collectibles, and digital games that bring joy to every journey.
From December 14 to January 10, travellers will enjoy festive décor, roaming performers, and interactive workshops throughout the terminals at DXB, creating memorable moments and holiday spirit.
Below are the top things to see, snap, and experience at DXB this winter:
1. Step into the Family Zone – DXB’s festive heart
Concourse B comes alive with a beautifully curated Family Zone, complete with a glowing installation, warm winter décor, decorated Christmas trees, festive huts for complimentary gift wrapping, and cosy seating that turns transits into joyful mini-breaks. The Family Zone is the most photogenic spot in the terminal this winter, and the perfect place to get into the holiday spirit before take-off.
2. Win prizes with the AR Bauble Hunt – DXB’s biggest winter digital adventure
This year’s star attraction is an augmented reality treasure hunt, turning Terminal 3 into a playful, geo-based discovery trail. Guests can use their phones to find hidden digital baubles scattered across the terminal, revealing either festive messages or unlocking special holiday offers from participating partners including Savoury seasonal highlights and gifts from Costa, Jack’s Bar & Grill, Pret A Manger, Giraffe, Asian Street Food Kitchen, Hard Rock Cafe and Rock Shop, The Sports Shack, The Noodle House, The Draft House and The Kitchen by Wolfgang Puck, DXB Hotel, PANGAIA, Fortnum & Mason, Candylicious, Ray-Ban, Emirati District and Garrett Popcorn. Lucky travellers will find rare Golden Baubles containing premium surprises.
3. Play mini-games on the go
DXB’s new digital experience hub features three quick, fun, and festive games that are perfect for guests with time to spare:
- Spin the Wheel: Instant-win surprises with every spin
- Slide & Solve: A seasonal puzzle challenge
- Cozy Words: A winter-themed word race
Guests can access the games by simply scanning QR codes placed throughout the terminals or via the DXB Wi-Fi landing page. Each game offers another chance to collect digital baubles and unlock exclusive partner rewards.
4. Make your own bauble at the workshop
Families can step inside the Bauble-Making Workshop at Terminal 3 for hands-on crafting sessions, from glitter baubles to snowman and reindeer ornaments. It’s a winter, feel-good activity designed for kids, creatives, and anyone looking for a personalised souvenir before their flight.
5. Meet the North Pole Gang and other roaming performers
Elves and winter characters roam the concourses throughout peak days, spreading cheer and posing for photos. With multiple short sets during busy travel windows, they add a touch of livetheatre to the world’s busiest airport.
6. Wrap your gifts at DXB’s winter huts
Two beautifully decorated huts offer complimentary gift wrapping on select days, along with DIY stations and special activities throughout peak dates. Ideal for last-minute presents or a quick way to add holiday cheer.
About Dubai Airports
- Dubai Airports operates both of Dubai’s airports, Dubai International (DXB) and Dubai World Central – Al Maktoum International (DWC).
- As an integrator, Dubai Airports works to balance the interests of all stakeholders to maintain aviation growth, protect operational resilience and ensure that service providers collaborate to provide a safe and secure service, and improve customer experience whilst maintaining a sustainable business.
- In 2024, DXB welcomed a total of 92.3 million guests, the highest annual traffic in its history.
- In Q3 2025, DXB achieved the highest quarterly traffic in its 65-year history, welcoming 24.2 million guests between July and September
- DWC embodies Dubai’s vision for the future of aviation. With expansion plans announced in May 2024, involving a record investment of US$35b, DWC aims to reshape the aviation landscape.
- Over the next decade, DWC will accommodate 150m passengers annually, eventually expanding to 260m passengers and 12m tonnes of cargo.
- With five runways, futuristic design and seamless intermodal connectivity, DWC aims to revolutionise global air travel, setting new standards for efficiency and passenger experience for the next 50 years.
- For recent updates, refer to our official social media platforms on Facebook, Instagram, LinkedIn, Twitter or hashtags: #DubaiAirports #DXB #DubaiWorldCentral.