Live your best life, your ultimate digital detox companion is here! take a vacay from your smartphone in true Malibu style with the HMD Barbie™ Phone from Human Mobile Devices (HMD)
- The much-awaited original HMD Barbie™ Phone makes its exciting debut in the Middle East
- Human Mobile Devices has teamed up with Mattel, Inc. to launch the HMD Barbie™ Phone; a cute, pint-sized feature flip phone designed for less browsing and more fun
- The adorable phone boasts a vintage-inspired design that focuses on essential calls and texts, allowing users to disconnect from social media and enjoy a refreshing break from smartphone distractions.
- It comes with digital wellbeing tips, calming sounds and alarms as well as self-care reminders
- This device brings back replaceable covers, and includes dainty accessories from crystals to stickers and a Barbie™ style beaded phone strap
The HMD Barbie™ Phone is here, bringing a refreshing blend of nostalgia and practicality. With essential features like calling and texting, this phone invites you to disconnect from digital distractions and fully engage with the world around you. It’s time to experience life without limits! This fabulous retro flip phone is the product of the partnership between Human Mobile Devices and Mattel aiming at infusing the daily routine with a delightful dose of nostalgia and a touch of glamor.
It’s pink, it’s chic, it’s sleek, it’s got a mirror on the front (so you can touch up on the go) and it is the perfect tool to live your best life and take a vacation from your smartphone.
Bringing back replaceable covers, it comes with two alternative cases: the brightly coloured swirls of the 1992’s iconic Totally Hair Barbie™ doll and a vintage ‘shooting heart’ design. There is also a beaded phone strap that can be adorned with iconic Barbie phone charms including a tiny roller skate, and a Barbie doll-sized ice cream. In addition, you can choose from a selection of sparkly gems and retro vintage Barbie™ stickers to decorate it.
Commenting on the launch of the Barbie™ Flip Phone, Sanmeet Singh Kochhar, Vice President of HMD in the AMEA Region, said; “The Barbie brand holds a special place in the hearts of many in the Middle East, with generations of young Arabs growing up surrounded by its magic. With the launch of the Barbie Flip Phone, HMD is excited to rekindle those cherished childhood memories for both Gen Z and Millennials in our local market. This unique feature phone seamlessly blends practicality with style, making it a standout choice in the Middle Eastern market.”
Head of Licensing at Mattel EMEA, Ruth Henriquez, added; “At Mattel we have an unwavering commitment to design and innovation and this exciting new phone is a great example of that, tapping into important insights into how people want to limit their screen time. HMD has created amazing easter eggs which will make the user experience even more special and playful, sure to delight Barbie fans all over the world”.
In recent years, an increasing number of Gen Z and young people have embraced the digital detox movement, actively opting to limit their screen time and disconnect periodically. Since 2021, online interactions with friends have decreased by 13%, while face-to-face connections have surged by 28%.
Developed in close collaboration with the in-house design team at Mattel, the new HMD Barbie™ Phone is redolent of the original, vintage-chic Barbie world, albeit with a load of added modern sparkle, and it is a homage to one of the most enduring and famous toys in history. And while it screams Barbie, it also allows for epic customisation too.
It comes in a bold pink Barbie cover, but also has two fabulous interchangeable back covers; you can rock the brightly coloured swirls of the 1992 iconic Totally Hair BarbieTM doll one day and switch to the vibrant Barbie™ ‘shooting heart’ design the next. It’s like having a new phone every day, matching your mood and your outfit!
Also, this pocket-sized wonder comes with a dazzling set of stick-on crystals and adorable retro Barbie stickers including flowers, flamingos and rainbows, allowing customers to customize their phone. It also comes with a pastel beaded phone strap in hues of pink, yellow and blue which is adorned with phone charms inspired by the doll’s most iconic looks, from a mini pair of the chic 1959 sunglasses to a Malibu roller skate, a palm tree, an ice cream and a heart with a branded ‘B’. All packaged within an adorable Barbie and HMD branded jewelry box for your precious new accessory.
This phone also comes with a bespoke user interface including Barbie wallpapers and Barbie app icons to support digital wellbeing including ‘Digital balance tips’, ‘BarbieMeditation’ and in the settings you will find ‘Self-care reminders’. Even the sounds and alarms are relaxing, with ringtones to choose from including ‘floating’, ‘Coastal’, ‘DreamHouse™, ‘Azure Barbie, and ‘Surf Chimes’.
The device also comes with hidden easter eggs for key Barbie dates and words, try spelling out BARBIE by pressing *#227243# and see what happens.
The 0.3MP camera with built-in torch captures the essence of Y2K style, perfectly aligning with the latest trend among Gen Z, who are embracing classic phones and vintage cameras for their photography. Plus, it features a delightful Barbie camera frame to add a touch of nostalgia to your snapshots. With a powerful battery offering up to nine hours of talk time, you can enjoy endless fun and connectivity while you’re out and about
Flipping open the phone is a delightfully satisfying experience, instantly transporting you to the enchanting world of the DreamHouse. From the nostalgic “Hi Barbie!” boot-up sound that greets you to the playful missed call notification from Ken, every detail has been crafted with the spirit of Barbie in mind. The streamlined, Barbie-inspired user interface makes navigation effortlessly enjoyable. Plus, get ready for Malibu Snake, a playful twist on the classic game that swaps apples for watermelons!
Embrace the magic of Barbie with this unique device that celebrates individuality, creativity, and a touch of nostalgia!
Sales package contents:
- HMD Barbie™ Phone
- Two extra back covers
- Pink battery
- Pink USB-A to USB Type-CTM charging cable
- Stickers and gem stickers
- Beaded lanyard and attachable charms
- Cleaning cloth
- Quick setup guide
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BARBIE™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2024 Mattel.
TM and © 2024 HMD Global. All rights reserved. Variations on offering may apply. Check local availability. All specifications, features and other product information provided are subject to change without notice. All images are for illustrative purposes only.
1Source GWI Social Behind the screens 2023, internet users all locations, 16-64, all locations
Phone specifications
| Networks: | GSM/GPRS 900/1800, WCDMA, LTE Cat1 |
| OS: | S30+ |
| Variant: | Dual SIM/Single SIM |
| CPU: | T107 |
| Storage: | 128MB1 +64MB (ROM/RAM), MicroSD support up to 32 GB |
| Display: | 2.8” internal screen & 1.77” external screen |
| Connectivity / sensors: | Bluetooth® (5.0), USB Type-C™, and 3.5mm AV jack |
| Battery: | 1450mAh2 battery. |
| Audio: | MP3 Player3, FM radio (Wired/Wireless) |
| Dimensions: | 108.4*55.1*18.9 123.5g |
| Camera | VGA camera with torch as flash |
| SIM card type: | 4FF + 4FF |
| Battery times: | Talk time up to 9 hours (in the lab environment) |
1Pre-installed system software and apps use a significant part of memory space.
2Battery has limited recharge cycles and battery capacity reduces over time. Eventually the battery may need to be replaced.
3MicroSD card required, sold separately.
About Human Mobile Devices
We are Human Mobile Devices, and we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That’s why we are thrilled to be Europe’s largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out. Coming this year, you can expect to see a new portfolio of Human Mobile Devices original mobile devices, as well as Nokia phones and exciting new partnerships. For further information, see www.hmd.com.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.