Beirut – July 15, 2019: For the second consecutive year,touch, the leading mobile telecommunications and data operator in Lebanon, managed by Zain Group, has combined efforts with the Lebanese Red Cross (LRC) for another year, and conducted a blood donation campaign targeting touch employees.
The purpose of the initiative was to encourage blood donation and raise awareness on its importance, as well as to motivate touch employees to remain committed to their civic duties and donate blood whenever possible.
Through this campaign, touch aims to promote the mission and volunteering ethos within its corporate sustainability program, Positive touch, bringing together a great number of people who believe in the power of giving, which is part of touch’s internal culture.
Blood banks in Lebanon suffer from recurring shortages of blood stocks, while families of patients often have to look for suitable donors when needed. Blood and blood elements play a central role in virtually every aspect of medical care and so it is crucial to maintain ample reserves of this precious resource. Through this latest blood drive, touch managed to collect a significant number of units that were sent directly to the LRC’s Blood Transfusion Services Center.
About touch
touch is the leading mobile operator in Lebanon, managed by Zain Group, the pioneering mobile and data services operator in the Middle East and Africa. In the last thirteen years of operations under Zain’s management, touch has had many success stories, providing cutting-edge services and technology to its consumers.
Drawing from Zain’s regional expertise providing telecommunication and mobile data services to 50 million users, touch has devised and adopted a consumer-centric strategy. touch’s range of services and its 3.9G and 4.5G coverage of all Lebanese territories has allowed it to gain a 54% wireless telecommunication market share in Lebanon. touch employs specialized and competent Lebanese personnel that aims to provide the latest in telecommunication services and products to the local community to help it grow in a more sustainable way.
touch, with the backing of Zain and its cooperation with the Lebanese Ministry of Telecommunications, dedicates all its resources to keeping up with the latest in telecom and mobile data. It offers a 24/7 call center service to cater to the need of its customers for uninterrupted connection.
touch values the local community, perceiving it as a major partner; its mission and vision reflect a dedication to humanitarian, social, and cultural causes, as well as creativity and innovation, which it considers integral to advancing its social responsibility program.
For more, please visit www.touch.com.lb; www.facebook.com/touchlebanon; www.twitter.com/touchlebanon www.instagram.com/touchlebanon; www.youtube.com/touchlebanon; www.linkedin.com/company/touch-lebanon