After the signature of the memorandum of understanding by the Minister of Economy and Trade, Amin Salam, and the company Lebanese Signature, represented by the managing partner Mrs. Ludmila Medawar, to establish and operate the Lebanese Digital Store in China on the JD.com platform, the company started contacting all the Lebanese companies, receiving the requests from Lebanese exporters and coordinating with them to enable them to market their products on the Lebanese store and export them to China. Thus, companies will be able to enter the Chinese market which is considered as one of the largest consumer markets in the world, where the products of more than 40 Lebanese companies will be displayed all at once.
Joyce Mouawad, co-founder of Lebanese Signature, stated that “no matter how difficult the circumstances that hit us, we, the Lebanese people, will remain united, hand in hand, for a better future. Here we are today, contributing to pave a new way to raise the name of Lebanon in the whole world by introducing Lebanese goods into global markets.” She added, “this project aims to support Lebanese exporters in accessing new and important markets which will benefit the Lebanese economy.”
This Lebanese-Chinese partnership that is important for the Lebanese economy and its commercial sector, is the fruit of a determined work and effort that lasted for about a year after the Ministry of Economy and Trade, headed by the Director General Dr. Muhammad Abu Haidar, organized a virtual meeting in cooperation with the Economic Attaché at the Embassy of Lebanon in China, Mr. Joseph Tannous and under the supervision of the economic expert in the Ministry, Mrs. Rayane Dandash, in order to introduce to the Lebanese manufacturers and exporters, the advantages of establishing a Lebanese digital store in China and its importance to the Lebanese economy and its commercial sector.
It is noteworthy that Lebanese Signature for its founders, Ludmila Medawar and Joyce Mouawad, is a limited liability company and a platform that aims to support the Lebanese economy by marketing Lebanese goods of all kinds, it was created to empower creative Lebanese (residents and immigrants), recognize their talents all over the world and help them create new jobs.
To contact the company Lebanese Signature in order to market the products on the Lebanese store on JD.com platform and export them to China: