UAE, Dubai – 11 January 2026: The 1 Billion Followers Summit, the world’s largest summit dedicated to the content creation economy, in collaboration with Wio Bank, the UAE’s leading
digital bank and Visa, a global leader in digital payments, announced the launch of the Middle
East’s first bank account built exclusively for content creators.
Wio Bank collaborated with the 1 Billion Followers Summit and Visa to launch Wio Creators, an
integrated banking solution tailored for content creators through Wio Business, during the fourth
edition of the summit, organised by the UAE Government Media Office and taking place from
January 9 to 11, 2026, at Emirates Towers, the Dubai International Financial Centre, and the
Museum of the Future in Dubai, under the theme “Content for Good.”
The UAE’s first dedicated bank account for content creators reflects Wio Bank’s vision of
delivering human-centric, future-ready banking. The initiative is shaped by insights from a bankled
study, which found that creators are looking for low subscription fees, simple licensing and
account setup, automated invoicing and payment reminders, seamless integration with multiple
payment gateways, easy-to-use financial reporting, and exclusive benefits.
Wio Creators responds directly to industry realities. Creators benefit from a free 12-month Wio
Business account with no minimum balance and account setup is fully online, completed within
72 hours with no branch visits or paperwork required. It also provides built-in invoicing tools for
faster billing, unlimited virtual cards for organized expenses, and multi-currency accounts (AED,
USD, GBP, and EUR) with a guaranteed AED/USD rate for seamless cross-border work,
alongside curated professional loyalty offers.
Amina Taher, Chief Marketing Officer at Wio Bank PJSC, said: “The way people build
businesses is evolving, and creators are a powerful driver of entrepreneurship and economic
growth. In the UAE, we are seeing an ecosystem that is designed to support this shift. Banking
should evolve alongside it. Our role is to make financial management as simple as possible by
anticipating needs, removing friction, and providing tools to succeed. With the Wio Creators
account, we are unlocking opportunity by enabling creators to focus on what they do best and
turn ambition into achievement.”
Alia AlHammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1
Billion Followers Summit said: “We are pleased at the 1 Billion Followers Summit to
announce this strategic collaboration with Wio Bank, which represents a qualitative leap in
supporting the content creation sector in the UAE and the wider region. The partnership aims to
build an integrated ecosystem to support the content creation industry and drive the sustainable
growth of the creative economy. The collaboration stems from a strong belief that creative
content creators deserve more than traditional banking services, as they require flexible and
intelligent financial solutions that adapt to the dynamic nature of their work. Through this
purpose-built account, creators can save time and effort, manage their finances without
administrative complexity, and focus more on their creative work.”
Tarek Abdalla, Senior Vice President and Chief Marketing Officer for Central and Eastern
Europe, Middle East, and Africa (CEMEA) at Visa, commented: “The creator economy is one
of the fastest-growing and most dynamic cultural and business opportunities globally, yet many
creators still face barriers when it comes to reliable financial access. By powering the Wio
Creators solution through Visa’s global network, we are helping ensure that every transaction is
backed by world-class security and global acceptance, enabling creators across the region to
operate and scale their businesses, and to pay and be paid with confidence.”
This latest offering from Wio Bank supports the UAE’s growing reputation as a global hub for
content creation, talent, and innovation. For more information, visit the Wio website or download
the Wio Business app.
About the 1 Billion Followers Summit
With a goal of reaching over a billion people worldwide, the 1 Billion Followers Summit, the world’s
largest event dedicated to shaping the content creator economy, organized by the UAE
Government Media Office, brings together top global social media influencers across all online
platforms. The summit explores how new media can drive positive societal change and fuel
sustainable economic growth for nations. It is a key component of the UAE’s drive to foster a
vibrant content creator community.
For more information, please visit www.1billionsummit.com
About Wio Bank PJSC:
Wio Bank PJSC, the Middle East’s leading digital financial platform, is disrupting banking for
individuals and businesses. Headquartered in Abu Dhabi and backed by strategic investors
including ADQ, Alpha Dhabi, e&, and First Abu Dhabi Bank (FAB), Wio unifies digital banking
through a simple to use, in-one-place, customer-centric platform, helping achieve financial goals.
For personal banking, Wio offers smart tools and insights that help users take control of their
finances, enabling them to save, spend, and invest with ease. For businesses, Wio goes beyond
traditional banking, providing a comprehensive digital platform designed to scale with them and
simplify financial management.
As the region’s leading digital financial platform, Wio delivers innovative Banking-as-a-Service
(BaaS) and embedded finance solutions that empower people, businesses, and communities to
achieve their financial goals.
For more information, visit www.wio.io
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between
consumers, merchants, financial institutions and government entities across more than 200
countries and territories. Our mission is to connect the world through the most innovative,
convenient, reliable, and secure payments network, enabling individuals, businesses, and
economies to thrive. We believe that economies that include everyone everywhere, uplift
everyone everywhere and see access as foundational to the future of money movement. Learn
more at About Visa, Visa LinkedIn and @VisaCEMEA.