PCCW (SEHK:0008) – United Arab Emirates (UAE), 15 January 2025 – Viu, PCCW’s leading pan-regional OTT video streaming service, is starting the year strong with two new Arabic-dubbed Korean titles, further cementing its position as the go-to platform for Korean entertainment in the Middle East and North Africa (MENA) region.
Family by Choice, the immensely popular series that accounted for 40% of Viu’s total Korean content viewership in MENA during its subtitled release in October and November, is now dubbed in Arabic and ready to further resonate with viewers. This is followed by the Arabic-dubbed version of the highly anticipated What Comes After Love: Slated for broadcast in January, it highlights Viu’s ongoing commitment to offering a highly localised experience to audiences across the region.
What Comes After Love is a poignant romantic drama capturing the complexities of love, memory and second chances. It follows Hong Yi, who has spent years trying to forget her past love, Joon Go. Now nearing 30, she works at her father’s publishing firm, only to be confronted by Joon Go – now a famous writer – who returns to Korea to promote his book. When their paths cross again, the unresolved emotions of love, yearning and heartbreak resurface, pulling them back into the memories they once tried to leave behind. Starring Lee Se-Young (The Story of Park’s Marriage Contract, The Red Sleeves) as Choi Hong and Sakaguchi Kentaro as Aoki Jungo, the series is based on a bestselling Korea-Japan joint novel.
“As demand for Korean dramas grow, especially in key markets like the UAE and the Kingdom of Saudi Arabia, Viu remains at the forefront of the K-wave by bringing high-quality localised content to Arab audiences across the region,” said Samer Majzoub, General Manager of Viu MENA. “We are excited to cater to audience preferences with one of the largest Korean selections in MENA, totalling over 300 Korean titles including those with Arabic and English subtitles.”
Viu’s extensive library encompasses a uniquely curated mix of simulcasts, originals and localised content. December releases such as Moonshine, Secret Love and The Innocent Man have added variety to the platform, ensuring there is something for every fan of Korean entertainment.
For more information on these and other Korean releases, visit www.viu.com.
About Viu
Viu, a leading pan-regional over-the-top (OTT) video streaming service, is available in 16 markets across Asia, the Middle East, and South Africa.
The Viu service is available to consumers through a dual model, with an ad-supported free tier and a premium subscription tier. In addition to premium original productions under the brand “Viu Original”, Viu showcases TV series, movies, and lifestyle programmes from top content providers in local and regional languages with subtitles. Viu Scream Dates, its multi-market fan-meet offering, extends the Viu experience beyond the screens by bringing stars closer to their fans via live events.
In June 2023, PCCW and CANAL+ formed a partnership to accelerate the growth of Viu, making CANAL+ a strategic investor in Viu.
Viu also operates MOOV, a popular digital music streaming and live concerts service in Hong Kong.
Viu is a member of PCCW Media under PCCW Limited, a global company headquartered in Hong Kong with interests in telecommunications, media, IT solutions, property development and investments, and other businesses. PCCW also operates ViuTV, a free television service in Hong Kong, through HK Television Entertainment Company Limited, and has interests in Pacific Century Premium Developments Limited, among other global investments.