The Experience Center will be housed at the TCS Pace Studio in Riyadh, providing clients with the opportunity to experience, ideate, and co-develop AI-driven solutions across sectors
DUBAI, October 27, 2025: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) a global leader in IT services, consulting, and business solutions, has launched a suite of AI-powered innovations in collaboration with Google Cloud at its newly established Google Cloud Gemini Experience Center (GEC) within the TCS Pace Studio in Riyadh.
This collaboration brings together TCS’ deep domain expertise in AI and GenAI with Google Cloud’s advanced infrastructure and platforms to accelerate AI adoption across the MEA region. The GEC will serve as a dynamic innovation hub where clients can conceptualize and prototype innovative AI solutions using Google Cloud’s suite of AI and GenAI capabilities. These innovations are designed to solve real-world business challenges across industries such as retail, finance, logistics, and telecom, enhancing customer experience, boosting operational efficiency, and creating more responsive supply chains.
Bader Almadi, Country Manager, Kingdom of Saudi Arabia, Google Cloud, said “Our collaboration with TCS in launching the Google Cloud Gemini Experience Center in Riyadh marks a pivotal moment in accelerating AI innovation across the region. This center will empower businesses to harness the full potential of Google Cloud’s AI, fostering a new era of digital transformation to solve real-world challenges.”
Through this collaboration, enterprises will gain access to:
- Rapid prototyping capabilities: Dedicated sandboxing environments where organizations can conceptualize, collaborate and experiment with the latest series of Google’s Gemini models, and tools such as Google Cloud’s Vertex AI and BigQuery platforms and Google Agentspace, to co-develop next-gen solutions for successful business outcomes in the real world.
- Access to AI-optimized infrastructure powered by Google Cloud: Best-in-class infrastructure access including GPUs and TPUs for accelerated and accurate testing of AI models, applications and workloads.
- Collaboration with industry experts: Develop scalable AI applications with TCS’ team of Google Cloud-certified AI experts, data scientists and solution architects for global insights, contextual knowledge and best practices to help ensure secure, seamless and responsible AI deployments.
Sumanta Roy, President & Regional Head of MEA, TCS, said, “At TCS, we are committed to empowering our clients in the Middle East and Africa with cutting-edge AI and GenAI capabilities. The launch of the Google Cloud Gemini Experience Center at our Riyadh Pace Studio marks a significant milestone in our journey to drive digital transformation in the region. By combining our deep industry expertise with Google Cloud’s technologies, we aim to co-create innovative, scalable AI solutions that unlock new value and accelerate business outcomes across sectors.”
TCS has received several recognitions from Google Cloud in the past, highlighting the organization’s
excellence and dedication to innovate and scale talent for global client success. At Google Cloud Next 2025, TCS received several 2025 Google Cloud Partner of the Year Awards in Artificial Intelligence – Asia Pacific, Data & Analytics – Asia Pacific, Talent Development – Asia Pacific, Industry Solutions – Financial Services & Insurance, and Industry Solutions – Application Development.
This collaboration reaffirms TCS’ position as a digital transformation partner of choice in the MEA region, where the IT major has had a strong presence for over three decades. With operations in nine countries across MEA, TCS serves more than 150 customers in the region, across industries including manufacturing, healthcare, retail, media, BFSI and CPG. TCS has also been recognized as a Top Employer by the Top Employers Institute for eight consecutive years in the UAE, Saudi Arabia, and South Africa.
Tata Consultancy Services Ltd (TCS)
Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) is a digital transformation and technology partner of choice for industry-leading organizations worldwide. Since its inception in 1968, TCS has upheld the highest standards of innovation, engineering excellence and customer service.
Rooted in the heritage of the Tata Group, TCS is focused on creating long term value for its clients, its investors, its employees, and the community at large. With a highly skilled workforce of over 590,000 employees in 55 countries and 202 service delivery centers across the world, the company has been recognized as a top employer in six continents. With the ability to rapidly apply and scale new technologies, the company has built long term partnerships with its clients – helping them emerge as perpetually adaptive enterprises. Many of these relationships have endured into decades and navigated every technology cycle, from mainframes in the 1970s to Artificial Intelligence today.
TCS sponsors 14 of the world’s most prestigious marathons and endurance events, including the TCS New York City Marathon, TCS London Marathon and TCS Sydney Marathon with a focus on promoting health, sustainability, and community empowerment.
TCS generated consolidated revenues of over US $30 billion in the fiscal year ended March 31, 2025. For more information, visit www.tcs.com
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