DUBAI, United Arab Emirates — 29 September 2021— Global technology company SAP, the Expo 2020 Dubai Innovative Enterprise Software Partner, announced today the opening ceremony of the SAP House, a 900 square meter innovation area that showcases immersive customer experience solutions.
“With Expo 2020 Dubai as a world showcase for innovation, the SAP House will welcome customers, partners, and government delegations to experience how businesses can meet the acceleration of change head-on,” said Sergio Maccotta, Senior Vice President, SAP Middle East South. “Expo visitors to the SAP House can experience how technology can shape our societies and economy for the better.”
“We are thrilled to open SAP House on the Expo 2020 Dubai site. We are working together to create an event that will show the power of collaboration and imagination in building a better tomorrow, at the most digitally connected World Expo in history,” said Mohammed Alhashmi, Chief Technology Officer, Expo 2020 Dubai.
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SAP’s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.