Featuring internationally renowned designer and Ideal Standard Chief Design Officer, Roberto Palomba as key speaker at the Virtual Talks Program
Ideal Standard, one of the world’s leading manufacturers of bathroom and washroom solutions for more than 100 years, announced its participation at Downtown Design, the key event of Dubai Design Week and the Middle East’s leading design fair attracting international industry leaders. The exhibition will launch from November 9 – 14 presented this year in a new hybrid format across physical and digital platforms.
Taking place during Dubai Design Week, Ideal Standard will showcase their latest collections digitally on Downtown Design’s website www.downtowndesign.com The digital fair will be complemented with a virtual talks series featuring Roberto Palomba, international renowned designer and architect and Ideal Standard Chief Design Officer, joining other international and regional design leaders such as Sacha Walckhoff (Designer and Christian Lacroix Maison Creative Director ) and Jennie Binchy (Architect and Design Director Binchy and Binchy Architecture ) who will all speak about how innovation and creative collaboration can offer tradition and heritage a voice on the contemporary design stage.
Palomba Serafini Associati have been trendsetters in bathroom design for the last 25 years. Beyond the bathroom space they collaborate with leading international brands like Kartell or Samsung. Their work is internationally recognised having received a multitude of prestigious awards, including the acclaimed Compasso D’Oro. To date, PS+A is the only designer who received this award for a bathroom project.
Earlier in December 2018, Ideal Standard announced its collaboration with Italian design studio Palomba Serafini Roberto Palomba. This partnership sees Ideal Standard draw on its strong design heritage, taking inspiration from previous iconic products to create new, contemporary collections that will drive the brand’s overall design philosophy and shape the bathrooms of the future, and that’s how ‘Atelier Collections’ was born.
Atelier Collection is Ideal Standard’s latest contribution to the culture of design. Aimed at fostering the process of creation, every suite from this laboratory of design-led products brings together innovation and beauty to enable the realization of timeless projects. The collection comprises a range of unique ceramics and fittings, as well as furniture and bathtubs, and a return to the use of color to enhance modern interiors projects.
A true example of reinterpreting a classic masterpiece for the modern era is the Conca basin collection, which takes inspiration from the original, designed in 1972 by Paolo Tilche – a range that signaled a shift from pure practicality to a combination of form and function in the bathroom. Palomba Serafini Associati has taken the traditional rounded basin and revamped it with a minimalistic square design to align with contemporary trends, while retaining its unique, sophisticated character.
Roberto Palomba’s Virtual Talk will premier on their website and on Dubai Design Week’s Youtube channel, 12 November 2020 at 4pm.
To receive a reminder before a panel discussion is broadcast, please add the talk to your calendar.
Downtown Design is held under the patronage of Her Highness Sheikha Latifa Bint Mohammed Bin Rashid Al Maktoum, Chairperson of Dubai Culture & Arts Authority. It is the region’s leading design trade fair for high-quality design, reﬂecting Dubai’s position as the design capital of the Middle East and a gateway to Asia and Africa. The region’s largest creative festival brings the regional and international design industry together in Dubai, hosting the region’s top-tier buyers; from principal architects and interior designers to the design directors of hotel groups and decision-makers such as private clients and developers.
About Ideal Standard
Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, part of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.
Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima.
Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. In November 2016, the Design Bathroom Centre opened, first-of-its-kind in the region, located on Sheikh Zayed Road in Dubai. The Ideal Standard, Armitage Shanks, Porcher, Jado, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.