- The Tiki-Taka of phones – HMD Barça 3210 – simple, efficient, and smooth
- The Collector’s Edition – HMD Barça Fusion – a signature outfit engraved by Barça’s first team players
- HMD is the official mobile phone partner of FC Barcelona
Press Release: Tuesday, March 4, 2025:
Human Mobile Devices (HMD) and FC Barcelona have teamed up to introduce two new devices: the HMD Barça 3210, a phone built for uninterrupted game time, and the HMD Barça Fusion, a Collector’s Edition smartphone featuring an outfit engraved with signatures from Barça’s first team players. These stylish devices are designed to help fans focus on the beautiful game by minimizing digital distractions.
The HMD Barça 3210 is a reimagined classic, free from social media apps, allowing fans to stay present during matches. It comes preloaded with 12 bespoke FC Barcelona wallpapers and a user interface with a distinct Barça feel. The device also includes a special version of Snake, where players collect major trophies on the FC Barcelona pitch while avoiding red and yellow cards. Additional features include hidden messages from players like Lewandowski, Gavi, Eric, Fermín, and Iñigo, a long-lasting battery capable of supporting extended conversations, and IP54 splash protection, making it an ideal matchday companion.
Building on the success of the reintroduced 3210 for its 25th anniversary, HMD continues to cater to the growing trend of consumers seeking retro products. Despite a declining overall feature phone market, HMD has gained market share for two consecutive years, achieving double-digit growth in 2024 with a 10% increase in feature phone sales. As more individuals turn to “dumbphones” to unplug and escape digital noise, HMD leads this movement, offering devices that encourage living in the moment.
The HMD Barça Fusion smartphone comes with the HMD Fusion Smart Outfit, a collector’s item engraved with signatures from 11 FC Barcelona players, including Marc-André ter Stegen, Robert Lewandowski, Jules Koundé, Raphinha, Dani Olmo, Pedri, Gavi, Fermín Lopez, Pau Cubarsí, Marc Casadó, and Lamine Yamal. These signatures glow in the dark when exposed to UV light. The device itself is preloaded with special Barça visuals, themed sounds, greetings from top players, and a selection of alarm sounds featuring messages from players such as Lewandowski, De Jong, Eric García, Fermín, Gavi, and Iñígo Martínez. It also includes the FC Barcelona app.
The customizable HMD Barça Fusion smartphone features a durable case and a two-way connector, allowing users to add different smart Fusion outfits that change the device’s appearance and functionality. Options include the Flashy Outfit, which provides a ring light for optimal selfies; and the Gaming Outfit, transforming the phone into a console complete with joysticks and the Rugged Outfit for enhanced protection.
Sanmeet Singh Kochhar, Vice President of HMD in the AMEA Region, expressed enthusiasm about the partnership: “At HMD, we are thrilled to collaborate with FC Barcelona to bring exclusive devices that resonate with the Middle East’s passionate football fans, offering them unique experiences and connectivity through a mobile phone they can be proud to carry. The HMD Barça 3210 and HMD Barça Fusion are designed to enhance the fan experience, allowing supporters in the Middle East and others around the world to stay connected to the games and their team without unnecessary digital distractions.”
Marc Bruix, Partnerships Director of FC Barcelona, commented: “We are very happy to see how a partnership agreement of the Club becomes something tangible with the launch of two Barça mobile phones by HMD, a company that is committed to the responsible use of screens and that puts technology at the service of people. These products strengthen our partnership with HMD while offering our followers a new way to interact with Barça.”
Get matchday ready with the HMD Barça 3210 and never miss a goal while doom scrolling again. Strip away from today’s notifications of social media likes, shares, and comments, and focus on watching the game. After all, if it’s important – they will call or text. Fans can now not only show their support for the Club through their matchday shirts and scarves but also with this feature device which comes in the iconic Club colours of Blau and Grana. The phone, boasting a slick silver Barça crest on the back, mirrors FC Barcelona’s iconic Tiki-Taka style—simple, efficient, and effortlessly smooth.
Set to delight Barça fans even further, there are a few player ‘Easter Eggs’ built-in, including special audio greetings from several first team superstars including Lewy, Gavi, Eric, Fermín, and Iñigo.
Rounding off the spec, the HMD Barça 3210 features a 2MP camera with flash, there’s a powerful torch (handy if the floodlights ever fail), 4G capability for crystal clear phone calls, and a long-lasting 1450 mAh1 battery that won’t die on you when you’re out late celebrating the team’s latest victory.
The HMD Barça Fusion
- 108 MP dual camera for stunning pictures.
- 50 MP camera with Selfie Gestures and Selfie slo-mo.
- Your customizable, 5G smartphone.3
- Easily replace parts like a broken screen and repair this device affordably at home4
- Detox mode – allowing you to soft or hard detox from your phone by stopping notifications
FC Barcelona has turned football into a culture, making its partnership with HMD—the Official Mobile Partner—a natural fit. HMD champions living in the moment rather than being consumed by screens, aligning perfectly with Barça’s philosophy.
About HMD
HMD, Human Mobile Devices, creates thoughtfully designed, durable, and secure mobile technology that meets real-world needs. Focused on digital well-being and repairability, HMD develops phones that help users stay connected without digital overload. Learn more at www.hmd.com.
About FC Barcelona
FC Barcelona is a world-renowned football club known for its rich history, distinctive playing style, and commitment to its supporters. The club strives to be more than just a sports entity, promoting values of respect, effort, ambition, teamwork, and humility. For more information, visit www.fcbarcelona.com.
About Human Mobile Devices
We are Human Mobile Devices, and we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their
budget. That’s why we are thrilled to be Europe’s largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out. Coming this year,
For further information, see www.hmd.com.
1Battery has limited recharge cycles and battery capacity reduces over time. Eventually the battery may need to be replaced.
2Smart Outfits sold separately.
35G coverage is limited and might not be supported by your network service provider. Actual speed depends on network and other factors.
4Details available at https://www.hmd.com/self-repair
5Talk time up to 9.8 hours in laboratory conditions as tested by HMD Global Oy