Dubai, UAE, 18 June 2026: As temperatures rise across the GCC, Czechia is increasingly emerging as a preferred summer escape, offering travellers a refreshing blend of cultural richness, scenic landscapes, and immersive seasonal experiences.
Renowned for its picturesque towns, historic landmarks, and world-class wellness offerings, Czechia presents an attractive alternative for travellers seeking cooler climates and enriching journeys during the peak summer travel season.
Beyond its iconic capital, Prague, Czechia is home to over twelve hundred castles and châteaux, UNESCO-listed heritage sites, and a wealth of destinations such as Český Krumlov, Brno, and the spa town of Karlovy Vary. These locations offer a diverse mix of culture, relaxation, and exploration, catering to families, couples, and luxury travellers alike.
A Summer Alive with Experiences and Events
From July through August, Czechia comes alive with a vibrant calendar of festivals, outdoor performances, and cultural celebrations that enrich the summer travel experience.
Travellers visiting during this period can experience:
Open-air music festivals and cultural showcases
across Prague and regional cities, including internationally recognised events such as the Bohemia Jazz Fest, the Summer Shakespeare Festival staged in open-air castle venues, and Prague Folklore Days, bringing together traditional music and dance from around the world.
Historic castle and heritage events
where centuries-old landmarks transform into immersive cultural venues, highlighted by the annual Castle–Château Night in August, featuring evening tours, live performances, and theatrical experiences across multiple castles.
Spa and wellness experiences combined with cultural highlights
particularly in Western Bohemia, where destinations such as Karlovy Vary host globally recognised events like the Karlovy Vary International Film Festival in early July, blending wellness, culture, and international entertainment.
Nature-based and outdoor experiences
ranging from hiking and cycling trails to river cruises along the Vltava, complemented by open-air cinema screenings, park concerts, and regional festivals like the Telč Holidays Festival.
Local gastronomy and summer markets
showcasing Czech culinary traditions, including the Blueberry Festival (Borůvkobraní) in July and the Cucumber Festival in August, alongside vibrant street food markets across Prague and beyond.
“Czechia continues to resonate strongly with GCC travellers seeking authentic, enriching and climate-friendly summer experiences. Beyond Prague, we are seeing increasing interest in regional destinations, wellness escapes, and cultural events that offer deeper engagement with the destination. With our diverse summer calendar and improved connectivity, we are confident that Czechia will remain a highly attractive choice for GCC visitors this season.” Barbara Andelová, International Marketing Manager – New Markets, CzechTourism
A Destination Tailored for GCC Travellers
Czechia continues to strengthen its appeal among GCC travellers, supported by enhanced air connectivity and robust summer flight schedules linking key regional hubs with Prague. Direct services from the UAE are operated by Emirates, flydubai, and Air Arabia, complemented by seasonal and value-driven connectivity options. Additional access is further supported by leading regional carriers, including Qatar Airways from Qatar, flynas and flyadeal from Saudi Arabia, and Jazeera Airways from Kuwait, offering convenient one-stop connections across the GCC this summer. This expanding network provides travellers with increased flexibility and convenience, with a wide range of both non-stop and one-stop itineraries available throughout the peak summer season.
Complementing this accessibility, Czechia offers a well-rounded portfolio of experiences aligned with evolving GCC traveller preferences, including family-friendly attractions, wellness retreats, immersive cultural journeys, and seamless multi-city itineraries. The destination continues to witness growing interest from the GCC market, supported by curated travel packages, improved connectivity, and targeted promotional initiatives designed to drive summer travel demand. Visitors can tailor their journeys at their own pace—whether exploring cultural landmarks, relaxing in scenic countryside settings, or engaging with a vibrant calendar of festivals and seasonal events that highlight the country’s rich heritage and contemporary lifestyle.
About Czechia
Czechia in Central Europe is a country that’s known for over twelve hundred castles, sixteen UNESCO World Heritage Sites, natural healing waters and traditional European thermal spas, sophisticated crystal design and glassworks with a long history. The country has mild climate and cozy atmosphere, with well-preserved architecture across the ages, gentle rolling hills, deep green forests and natural lakes creating unique landscape. There is lot more to be discovered beyond the “crown jewel” of the destination – Prague- like the famous spa triangle in Western Bohemia (Karlovy Vary being the most known), Czechia has picturesque historical towns like Český Krumlov, Telč, Olomouc. The South Moravian region is a culturally rich destination, with vibrant city Brno as the region capital. Stunning Lednice – Valtice complex in vicinity. Embrace the magic of Czechia and explore a realm of cultural wonders and breathtaking beauty.
For more information, check out our website and our Instagram:
https://www.visitczechia.com/en-us ; https://www.instagram.com/visitczechia_ar/
About VFS Global Tourism Services
VFS Global has established its regional and global footprints in the space of tourism services, complementing its core visa services business. With 16 years of experience, the Tourism Services Unit has served more than 25 destinations. The team partners client destinations, across different countries, to enable the achievement of their travel and tourism promotional objectives and business targets. We specialize in destination representation, outsourced tourism office management and trade support services for national tourism authorities from client governments. We facilitate them in a wide range of destination promotional activities.
Some of the key services include dedicated tourism support offices, destination training, product development, B2B roadshows & workshops, consumer events, digital campaigns, MICE engagement program, public relations and e-learning modules. The team is able to partner client destinations across different countries to deliver the desired tourist arrival and spend targets.
About VFS Global
As the global leader in trusted technology services, empowering secure mobility for governments and citizens, VFS Global embraces technological innovation, including Generative AI, to support governments and diplomatic missions worldwide. The company manages non-judgmental and administrative tasks related to applications for visa, passport, and consular services for its client governments, increasing productivity and enabling them to focus entirely on the critical task of assessment.
With a responsible approach to technology development, adoption and integration, the company prioritises ethical practices and sustainability while serving as the trusted partner to 71 client governments. Operating over 4,100 Application Centres in 168 countries, VFS Global has efficiently processed more than 547 million transactions* since 2001.
Headquartered in Zurich and Dubai, VFS Global is majority owned by Blackstone, the world’s largest alternative asset manager, along with minority shareholders including Swiss-based Kuoni and Hugentobler Foundation, Singapore based Temasek and UAE based Dubai Holdings.
* Comprising 339.66 million transactions by VFS Global and 207.61 million transactions by CiX Citizen Experience