April, 2023. Aleph Group Inc, a leading global enabler of digital advertising in emerging countries, today announced the launch of Digital Ad Certificate, a free global training and certification program in digital marketing now available in the Middle East and North Africa. The Digital Ad Certificate is launching in English and will be following up with Arabic and French in the next quarter. Aleph is committed to empowering the next generation of digital marketers through educational programs in countries like Egypt, United Arab Emirates, Jordan, Morocco, Tunisia, Algeria and others, where there is opportunity for digital growth and also 115+ countries worldwide.The goal of this educational platform is to provide new digital skills for the next generation of marketers around the world.
Digital advertising is a fast-developing industry, with high demand for experts. Aleph’s Digital Ad Certificate program accredits newcomers, with no prior experience, to effectively advertise on the world’s leading digital platforms. The program provides specific, in-depth knowledge of the major global advertising platforms including TikTok, LinkedIn, Snapchat, Twitter, and Meta, among others. To join, applicants simply need to register for free on www.digitaladexpert.com and complete the introductory course. The program is hosted on the same platform, which also offers updated content, best cases, and other valuable material for consultation, in addition to masterclasses by renowned experts from the Aleph Group.
Gaston Taratuta, CEO of Aleph Group, Inc stated: “At Aleph we are committed to educating a new generation of digital professionals equally around the globe. Access to quality education is key to success and growth, and we are committed to ensuring that local advertisers and aspiring digital marketers around the world have the access and education they need to become digital experts, unlocking the power of digital media for their communities.”
Already more than 7,000 students in over 100 countries have participated in the Digital Ad Expert initiative, providing glowing reviews, averaging 9.2 points on a scale of 10.
Ramy Riad, VP at Connect Ads by Aleph stated “Education is not only the key to unlocking the potential of individuals, but also the cornerstone of economic growth in the MENA region. By leveraging the power of digital marketing education platforms such as Digital Ad Expert, we can equip the next generation with the skills and knowledge needed to thrive in today’s digital economy, ultimately paving the way for a more prosperous and sustainable future for the entire region.”
Through the program, Aleph’s global network of partners and advertisers who are seeking talent will have access to the graduates of the program. This serves as an optimum starting point for a career in digital marketing. As a leading digital advertising enabler in developing markets, Aleph is committed to using its reach to augment its educational efforts around the globe.
About Aleph
Aleph is a leading global enabler of digital advertising, connecting thousands of advertisers in developing countries with the world’s leading digital platforms, across more than 115 countries. As an extension of our partners, across new and existing geographies, we enable platforms like Twitter, Meta, Snapchat, TikTok and nearly 35 others to expand into new markets, and empower advertisers to take full advantage of the platforms’ advertising capabilities. Through these long-lasting partnerships, Aleph creates the opportunity for all people and businesses to advertise at a local and global level, without limits.
Aleph’s innovative set of solutions makes all this possible. We build proprietary technology with localized solutions, feature local teams of industry and platform experts, provide education through Digital Ad Expert, a program that certifies digital advertisers to be platform professionals, and cross-border transaction solutions that ensure seamless payments across 49 currencies. These solutions, together with Aleph’s global stance, widens access to the digital ecosystem and ultimately work towards our purpose: to equalize the global digital ecosystem.
About Connect Ads
Connect Ads is one of the leading digital media powerhouses and advertising solutions providers in EMEA; a multinational company operating in 16 EMEA markets through 9 offices. Youthful, dynamic, and passionate the company has been leading the digital media industry in the region since 2001. Connect Ads is part of Aleph Group, a leading Global enabler of digital advertising in more than 115 emerging markets worldwide.
Connect Ads is the exclusive and trusted media representative of global giants currently including Twitter, Spotify, Waze, Yahoo, Huawei, WeTransfer TikTok, Adobe Advertising and many more. Connect Ads have also kickstarted the digital advertising business of other giants including Microsoft, Facebook, Shazam, and others.
Connect Ads utilizes the latest in digital advertising technologies with exclusive media partnerships and tech enablers to offer comprehensive 360-degree solutions covering all buying models and formats.
Connect Ads is currently serving more than 3300 brands and advertisers annually in EMEA.