A Collaboration Joins Samsung Electronics Levant with Arabic Star Cyrine Abdelnour

Cyrine Abdelnour is officially the new face of Samsung Levant

(Amman, Jordan – June 29, 2020): Samsung Electronics announced its partnership agreement with Arab star, Cyrine Abdelnour, who is considered one of the leading actresses in the Arab world, famous for the remarkable success achieved over the course of her career which has spanned more than a decade. Cyrine is set to be the new advertising face of Samsung brand in the Levant region, specifically to promote its new foldable smartphone, the Galaxy Z Flip, which has a bold and elegant design.

Samsung Electronics’ decision to collaborate with artist Abdelnour as the brand ambassador of the Galaxy Z Flip phone came as a result of her important and established artistic position and her wide fan base across the region as a whole, in addition to her great interest in keeping up with the latest technology.

The Vice President of Samsung Electronics Levant, Mr. Changsup Lee, expressed his happiness in the collaboration with actress Cyrine Abdelnour. He stressed the importance of this cooperation in supporting the company’s promotional strategy, which is always centered around providing its products and solutions in a modern, creative manner and in a style that corresponds with the perception of Samsung’s loyal customers on the latest versions of its smartphones. Therefore, the collaboration is an ideal partnership which will enhance the presence and growth of Samsung brand through its marketing channels all over the world, and especially in the Levant region.

Abdelnour also voiced enthusiasm for her partnership with Samsung Electronics, which is one of the biggest global companies and a pioneer in the field of technology. She assured that she is fully confident that this collaboration with Samsung Levant will contribute to raising awareness and promoting the Galaxy Z Flip, which is the first phone of its kind on the market. The Arab star also expressed great pride in this cooperation, noting that it is not the first time that she has cooperated with the Korean company, and that she has been an avid user of Samsung products for years.

The Galaxy Z Flip is distinguished as the latest and most developed version of the previous Samsung Galaxy Fold phone; it is a product of the company’s long-standing legacy, combined with future vision and aspirations. The Galaxy Z Flip is rich in unprecedented technological developments, featuring a full-glass screen that is foldable, and has new features in terms of performance and operation, as well as a highly flexible camera. The Galaxy Z Flip is launching a new era of innovation in the field of smart folding devices.


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