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Home Tags Posts tagged with "Sadecc Choucaire"

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Sadecc Choucaire

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The Morning Routine That Inspired Goom! How a Lebanese expat turned the wait for his first coffee into the idea for a portable caffeine gum

by Karine Ayoub October 2, 2026

by Karine Ayoub October 2, 2026

BEIRUT, Lebanon — The idea for Goom! began in the minutes before Sadecc Choucaire’s …

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