Tag Archives: By The Roots

“BY the ROOTS”… Hand in hand with local talents To preserve our Lebanese identity

“BY the ROOTS”… Hand in hand with local talents To preserve our Lebanese identity

Beirut, August 10, 2021: Whilst Lebanon is passing through one of its hardest economic and cultural crises, and the brain drain has been at its highest across all sectors; it is time for local businesses to stand in solidarity and support the Lebanese talent scene. For this purpose, ABC launched “BY the ROOTS”: a unique

“BY The ROOTS” at ABC Dbayeh starting July 29 Supporting Lebanese designers and talents for the love of Lebanon

Beirut, July 23, 2021: In view of the challenging situation our country is passing through, and the uncertainties the retail market is facing, ABC took on the initiative to promote Lebanese production and businesses through the launch of “BY the ROOTS”: a uniquely curated Lebanese designers space dedicated to support local talent and production.  

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