MCWFC announces partnership with Salento Creazioni Moda

Manchester City Women’s Football Club is delighted to announce a long-term partnership with Italian production house Salento Creazioni Moda.

The team’s first ever global formalwear partner, the link-up will see the players wear a limited edition, hand-sewn collection at the Club’s Barclays FA Women’s Super League fixture against Manchester United at the Academy Stadium in February 2021.

There will also be a number of further occasions across the course of the 2020/21 season and beyond where the team will be dressed by the south of Italy creatives.

They previously created an exclusive custom coat for the team’s recent Vitality Women’s FA Cup Final victory over Everton at Wembley Stadium in early November, which the players were involved in designing.

Courtesy of the partnership, throughout the duration of the current campaign there will be a number of fan engagement activities and bespoke content featuring members of Manchester City Women’s first team squad.

Salento Creazioni Moda will also hold the sponsorship of the Club’s prestigious Player of the Year accolade which will be presented at the End of Season Awards.

Finally, Salento Creazioni Moda will be retailing the limited-edition co-branded collection with Manchester City directly online through their own e-commerce channels in February.  We will also be working together to enable fans to purchase the co-branded collection through the Official City shop and will announce full details in the coming months. Special capsule collections are scheduled to also launch in the Far East, stay tuned to official pages for upcoming announcements regarding this

Commenting on the new partnership, Gavin Makel, Managing Director of Manchester Women, said: “Everyone at Manchester City is delighted to welcome Salento Creazioni Moda as an Official Partner of our women’s team.

“We are excited to be working with them – they share our commitment and desire to create bespoke looks for our women’s team and we’re looking forward to what unique opportunities this partnership will bring.”

Salento’s owners Giorgio & Lina Barone added: “This is a historic, ground-breaking project and we are honoured to be the First Official Global Formal Wear Partner for Manchester City Women’s Football Club. This partnership is in line with our vision to continue to grow our company whilst maintaining our core family values.

“The fans’ passion and loyalty inspires us to continue to create the best product and our goal is to make a perfect synergy between the world of sports and luxury fashion.

“Cityzens – we will proudly ‘Keep the Blue Flag Flying High’

About Manchester City Women’s Football Club  

Formerly known as Manchester City Ladies FC, the club was founded in 1988 by City in the Community. In the 30 years since then, their affiliation with the men’s team has taken various forms, culminating in the statement of a formal partnership with Manchester City in August 2012. The Club was granted entry to the FA Women’s Super League in April 2013 and subsequently re-launched as Manchester City Women’s Football Club in January 2014.  

The Club mirrors and benefits from its association with its male equivalent and is structured in all aspects of its operations to take advantage of the resources of the wider organisation – from community programmes, to youth development, scouting, coaching, sports science, digital coverage and first team football operations.  

In their inaugural season under Head Coach Nick Cushing, Manchester City Women’s Football Club made history when they clinched their first ever trophy, the FA Women’s Super League (WSL) Continental Tyres Cup. In 2016, Manchester City Women won the FA WSL Continental Tyres Cup for a second time, the FA WSL and played in the UEFA Women’s Champions League for the first time having qualified in the previous season. In 2017, the team went on to win the Club’s first SSE Women’s FA Cup, securing all three domestic titles within a year.  

They also enjoyed success in the 2018/19 campaign, securing the FA WSL Continental Tyres Cup and FA Women’s Cup as well as qualification once again for the UEFA Women’s Champions League.

Today the team, which includes ten England internationals, play their home games in the 7,000 capacity Academy Stadium at City Football Academy, the facility which they share alongside the men’s and academy teams, both girls and boys.

In June 2016, having received status as a Tier 1 Regional Talent Club from the FA, the Club opened their girls’ academy, which now provides elite training for over 80 aspiring young players from U10 to Development Squad level.  

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