Breitling CEO, Georges Kern, visited Dubai Watch Week yesterday to present the brand’s new Avenger collection for the first time in the Middle East. The latest watch series from Breitling was unveiled to over 100 guests including press, VIPs and watch enthusiasts. The Avenger collection celebrates Breitling’s storied history in Aviation, and features a bold design, exceptional resilience, and next-level functionality.
Speaking at the event Breitling CEO Georges Kern said, “We’re thrilled to be showcasing the new Avenger collection at Dubai Watch Week, an event which we are very proud to be a part of. Built for jet pilots, the Avenger is an unstoppable watch that pairs top performance with sophisticated modern aviation style. For the past twenty years, this collection has been at the forefront of airborne adventure and today it continues to be appreciated by members of the aviation industry as well as watch individuals passionate about Breitling’s iconic designs.”
Breitling’s ties to aviation date back to the 1930s, when third-generation founder Willy Breitling formed the HUIT Aviation Department, dedicated to creating precision aircraft instruments and pilots’ chronographs. Its expertise in the then-emerging field of military aviation carried through into the birth of commercial air travel and beyond, resulting in such renowned timepieces as the Navitimer, the AVI Co-Pilot, the Aerospace, the Emergency, and the Avenger. No other watch brand has a more impressive and enduring link to aviation.
The Avenger’s redesign is centered on sleek aviation detailing, wear-resistant materials, and the addition of the powerhouse Breitling Manufacture Caliber 01 to its chronograph models. The new range comes in three formats. A 44 mm chronograph, a 44 mm automatic GMT, and a 42 mm automatic. All pieces come with a choice of military leather strap with folding pin buckle or three-row stainless-steel bracelet with micro-adjustable folding clasp. Each has a 300 m water resistance. And whether you can pull off a barrel roll or not, you’ll appreciate their easy-grip functionality and corrosion-resistant construction.
The 6th edition of Dubai Watch Week is taking place from the 16th – 20th November at The Gate, DIFC. As well as showcasing the new Avenger collection, the Breitling booth located in the Dubai Watch Week Exhibition Hall, will display Breitling’s Chronomat South Sea Capsule Collection, Chronomat GMT 40, Navitimer 36 and 32, Classic and Super Avi, Premier, and Top Time collections.
Breitling
Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it is still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 240 industrial-loft-inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Today, Breitling is on a mission to do better, by creating beautiful products and experiences with better materials, better manufacturing, better packaging, and end-to-end traceability. Combining classic watchmaking with the latest and most sustainable innovations, Breitling is both a company with history and one that is ahead of its time.