Gorenje strives to stay at the forefront of consumer excellence while creating compelling value and fostering strong relationships with its consumers
Dubai, UAE, 04 January 2022: Gorenje, a leading European manufacturer of high quality home appliances and consumer electronics, has been awarded by the Dubai Economic Department (DED) with a ‘consumer-friendly brand’ label.
From left to right: Ahmad Hassan Al Zaabi, Director of Consumer Protection Department, Department of Economic Development and Alfadhel Essa Abdulla Mohammad Al Humiri, Chief Specialist, Development & Follow-up Department CCCP
With a history spanning more than 60 years, Gorenje has established itself as one of the most socially responsible brands from Europe with several innovations and quality awards to its name. Gorenje is committed to manufacturing high-quality domestic appliances that are environment-friendly, while maintaining its reputation for luxurious and durable consumer products.
“As Gorenje constantly strives to stay at the forefront of customer excellence while adding value, we are pleased to have been acknowledged by the Department of Economic Development (DED) and to have received this award, which is a testament to our efforts to stay consumer-centric,” said Mr Jason Ou, Managing Director of Gorenje Gulf – part of Hisense Middle East and North Africa. “This award helps brands ensure top-notch service and consumer-friendliness, while enabling them to intensify their competitiveness and strengthen their relationship with consumers.”
Launched by the Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy in 2019, the award aims to continuously enhance consumer protection in the private sector and improve customer experience across retailing and services in Dubai. Under this standardisation, businesses are part of an integrated system that seeks to elevate customer experience and service through periodic assessment. Brands must maintain a service channel that incorporates a consumer-friendly approach at each touchpoint of the customer journey – including service provision and marketing – in a bid to enhance customers’ experiences with the brand.
Since 2018, Gorenje has been a part of Hisense, one of the world’s leading electronics and white goods manufacturers, headquartered in China. Hisense was awarded the same prestigious, consumer-friendly business certificate in 2019.
Gorenje aims to continue to increase its distribution and service networks as well as create compelling value for its consumers. With efforts by its technical team and insights from its Gulf office, Gorenje has been able to engineer products to match local needs, thereby increasing brand acceptance in the Middle East region.
Committed to delivering an enhanced customer experience that exceeds expectations with every product and delivering comprehensive and satisfying experiences to the end users, Gorenje continues to ensure best-in-class service is available for its customers along with cutting-edge technology, superior performance, elegant and sophisticated design, and enduring reliability, while bringing smart technologies to everybody’s life and making life simplified. Gorenje endeavors to keep on pursuing various technological innovations to bring and enhance new and unique experiences to its UAE consumers.
About Gorenje:
Gorenje Gulf FZE is a fully owned subsidiary of Gorenje d.d; Slovenia. Established in the year 2006 in Jebel Ali (U.A.E) with a warehouse-cum-office facility, Gorenje Gulf represents Gorenje group’s sales, after-sales, marketing and other allied activities for entire Middle-East region. Since 2018, Gorenje has been a part of Hisense one of the world’s leading electronic and white goods manufacturers, headquartered in China.
A high paced globalised world with flourishing emerging markets like the Middle east present enormous business potential for Gorenje group. These opportunities arise from segments that demand very high quality and design-oriented products at affordable prices. Gorenje’s vast experience of manufacturing for 71 years in Europe has led to cutting edge production processes and strictest quality conformations. With several innovation firsts and quality awards Gorenje is regarded as one of the finest and socially responsible brands from Europe.
With efforts from its technical team and inputs from its Gulf office, Gorenje has been able to engineer Middle-East oriented products to match specific local needs. The result so far has complimented this effort as sales figures have substantially grown in a span of two years of operation since 2006.
With booming reality and hospitality sectors Gorenje Gulf is in the process of establishing itself as a one-stop supplier for any scale projects. Coordinating with multiple suppliers under harsh timelines has always been a concern for project managers. This will be ideally addressed by a company like Gorenje. For more detail visit https://www.gorenjegulf.ae/en/
About Hisense:
Founded in 1969, Hisense is a multinational company headquartered in Qingdao, China covering business areas like multimedia, home appliances, IT intelligent information and modern service industries. The company owns three listed companies – Hisense Visual Technology, Hisense Home Appliances and SANDEN listed in Shanghai, Shenzhen, Hong Kong and Tokyo and has acquired many known brands including Toshiba, Gorenje, Kelon, Ronshen and ASKO.
With the core values of ‘integrity, innovation, customer focus and sustainability’ and the development strategy of ‘Sound Technological Foundation and Robust Operation’, the brand has delivered supreme quality products, excellent after-sales and customer services as well as reassurance of its comprehensive warranties, for over 50 years.
Hisense is also the global leading brand in B2B industries including Intelligent Transportation, Intelligent Medical and Optical Modules. The company owns the world’s leading ULED Local Dimming backlight control technology and laser display technology while developing the chip technology and continues in developing 8K ultra-high-definition display image quality processing chips, TV SoC chips, and AI chips.
With products exported to over 160 countries and regions, Hisense has sponsored the world’s top sporting events such as UEFA EURO 2016, 2018 FIFA World Cup, UEFA EURO 2020 and 2022 FIFA World Cup, and becomes the global sponsor of Paris Saint-Germain football club.
Hisense has 16 industrial parks located in Qingdao, Shunde, Huzhou, Czech Republic, South Africa, Mexico, etc. as well as 16 R&D centers located in Qingdao, Shenzhen, the USA, Germany, etc. working towards a wide range of highly competitive products.
For more information and all the latest updates follow:
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LinkedIn: https://www.linkedin.com/company/hisense-middle-east