UAE, Dubai – 17 March 2026: In partnership, PRCA MENA, the region’s leading professional body for public affairs, public relations and communications and Ruder Finn Atteline, the MENA arm of the Ruder Finn Group, one of the world’s largest independent global communications agencies, has successfully concluded the second edition of the Ramadan charity drive, bringing together members of the regional communications industry to support communities during the holy month.
Through the initiative, over 600 meals were distributed by Smart Life Foundation on Monday, 16 March 2026, across labour accommodation in Al Quoz, Dubai.
The food drive was supported by contributions from PRCA MENA member agencies, including Cosmopole Consultancy, Media Mantra, TrailRunner International and Seven Media, reflecting the industry’s collective commitment to the community during Ramadan.
The drive builds on the inaugural success, with triple the number of meals distributed this year, highlighting growing industry engagement and collaboration across the communications sector.
Conrad Egbert, Head of PRCA MENA, said:
“Ramadan serves as a powerful reminder of the values of generosity, empathy and community. It is encouraging to see members of the communications industry come together to support a simple but meaningful initiative that delivers tangible impact. We are grateful to our partners and member agencies who contributed to making this possible and look forward to building on this initiative in the years ahead.”
Sophie Simpson, Managing Director MENA, Ruder Finn Atteline, said:
“At Ruder Finn Atteline, we believe our responsibility as an agency extends beyond client work. This initiative reflects the power of industry collaboration and our shared commitment to making a meaningful impact during Ramadan.”
The Ramadan Food Drive reflects a shared commitment between PRCA MENA and Ruder Finn Atteline to encourage collaboration across the communications industry while supporting initiatives that benefit the wider community.
About PRCA MENA
PRCA MENA is the regional arm of the world’s largest public affairs, public relations and communications association (PRCA). It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA’s teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents.
For more information, visit: https://prca.mena.global/
About Ruder Finn Atteline
Ruder Finn Atteline, dually headquartered in Riyadh and Dubai, is the MENA arm of the Ruder Finn Group, one of the world’s largest independent global communications and creative agencies with over 75 years of experience. Specialising in consumer and corporate communications, the integrated agency supports household brands and disruptive entrepreneurs with nearly a decade of regional expertise in strategic public relations, reputation management and brand positioning. Through its proprietary RF Tech Lab, an analytics and emerging technology incubator, Ruder Finn Atteline harnesses advanced data science, machine learning and AI capabilities to address complex business challenges. Its integrated approach combines technology with strategic storytelling through its content and digital offering, delivering campaigns that shape culture.
For more information, visit: https://ruderfinnatteline.com