Beirut, September 18, 2025 – Al Nejmeh Sporting Club today unveiled “Al Nejmeh Water”, the first product under the club’s Golden Era project, marking the first step towards executing its fourth strategic pillar, aiming at creating sustainable revenue streams for the club. The launch represents a historic step in Executive President Rami Bitar’s vision to transform Al Nejmeh into a modern, financially sustainable institution while strengthening its bond with fans.
The announcement was made at a press conference held at Al Nejmeh Stadium in Manara, Beirut, attended by Executive President Rami Bitar and representatives of Tarshish Water 1750, the club’s strategic partner in this initiative.
“This partnership is not just about launching a new product; it is the first concrete step in our plan to build lasting revenue streams that will secure Al Nejmeh’s stability and success for generations to come,” said Rami Bitar. “Every bottle of Al Nejmeh Water purchased directly supports the club’s development, from signing new players, to modernizing our stadium, to building academies at home and abroad. We call on our fans, the true 12th player, to make Al Nejmeh Water part of their daily lives and help us write the next chapter of the Golden Era together.”
As part of the agreement, water bottles carrying the club’s logo and the faces of Al Nejmeh legends will be distributed across Lebanon. Starting next week, Al Nejmeh Water will be available at Tawfeer Supermarkets, before rolling out nationwide.
Proceeds from sales will be directed toward key projects including player recruitment, stadium renovation, the launch of Al Nejmeh’s new digital platforms, and innovative fan engagement programs. Looking ahead, Al Nejmeh is studying additional revenue initiatives such as an energy drink, fuel station, pharmacy, supermarket, and Al Nejmeh Academy in both Lebanon and Dearborn (USA). These projects fall under the broader Golden Era strategy built on four pillars: Al Nejmeh Fortress (stadium development), Sporting Excellence (youth and first-team investment), One Club All Sports (multi-sport expansion), and Revenue Streams (sustainable income generation).
The club also expressed its gratitude to Al Nejmeh icons Moussa Hjeij and current captain Kassem Zein for lending their images to the new product, symbolizing the continuity of the club’s legacy across generations.
With these new initiatives and the unwavering support of its fans, Al Nejmeh is moving step by step toward a new Golden Era for Lebanese football.
About Nejmeh Sporting Club:
Founded in 1945, Nejmeh SC is one of Lebanon’s most decorated football clubs, boasting nine league titles, eight Lebanese Cups, eight Super Cups, and twelve Elite Cups. The club is renowned for its passionate fan base and its commitment to sporting excellence and community development.