- Visitors can pledge to live a more sustainable life with a unique and immersive carbon neutral festive tree installation
- Supporting the UAE as it rides the crest of a global sustainability wave
Dubai, UAE; 11 December 2021: The most wonderful time of the year is fast approaching, and Mall of the Emirates is launching a unique festive installation that looks firmly to the future. Running from 8-25 December, Mall of the Emirates will curate a world of joy and adventure for families, shoppers, and mall visitors to immerse themselves in.
The centrepiece of the mall’s festive spectacle this year is a captivating eight metre tall festive tree installation that sends a powerful message to Mall of the Emirates visitors and the world. The carbon neutral LED tree will showcase an impactful display centred around climate change and sustainability, with the incredible experience highlighting how the community can work together to reduce its impact on the environment.
Visitors will be encouraged to make a commitment to a more sustainable life through a unique festive pledge, which will see Majid Al Futtaim plant a tree for every pledge made.
Mall of the Emirate’s festive season will also include a Festive Market, made up of unique vendors serving up a rich range of indulgent festive food favourites and delicious beverages. Customers will also be able to purchase holiday-themed trinkets, gifts, and items to treat loves ones.
Michelle Walsh, Senior Director, Marketing and Communication, Shopping Malls, Majid Al Futtaim, comments: “The holiday season is a time of giving, marked by cheer, generosity, the festive spirit and togetherness. The festive season really is a joyful celebration of belonging; one in which friends, families and communities are drawn even closer. As a community we all have a role to play in supporting and protecting the environment and this year Mall of the Emirates’ programme of holiday events is firmly rooted in the future. We want to spread seasonal cheer and create even more great moments for everyone, every day.”
Ibrahim Al-Zu’bi, Chief Sustainability Officer at Majid Al Futtaim – Holding, comments: “The UAE is ready to ride the crest of a wave of global progress in sustainability, which mirrors our objectives at Majid Al Futtaim. As a leader in sustainability, we are continuously looking for ways to reduce its impact on the environment and help the world in its sustainability mission. Our sustainability journey at Majid Al Futtaim started almost fifteen years ago and, in that time, we have made incredible progress. Mall of the Emirates has seen a 7% reduction in water usage, 4% reduction in carbon emissions, 32% increase in recycling rate and we generate 3M kWh renewable energy. By incorporating sustainability into the heart of our festive celebrations this year, we are raising awareness of this important issue as we head towards becoming Net Positive by 2040.”
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 375 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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