Dubai, UAE, 2020: THAT, a concept by Majid Al Futtaim has now launched its second pop-up at City Centre Mirdif. Following the launch of the first pop-up- Something Like THAT- in Mall of the Emirates and THAT mobile app in June 2020, the second THAT pop-up opened its doors on November 20th, a 700 sqm space fusing ready-to-wear, footwear, accessories, home, lifestyle gifts, F&B and art. .
Located in City Centre Mirdif, on Level 1, Central Galleria, Something Like THAT is distinct, modern and spacious; introducing a coveted selection of established and emerging brands, speaking directly to a curious and socially active consumer.
THAT will feature established designers and new brands and ideas across fashion, beauty, grooming and art. The store will have a dedicated space for a florist by Twigs Flower Studio, a café by The Burrow Café and a customization lab by Ingrave-it.
THAT draws in over 150 established and emerging designers, with a number of exclusive brands. Some of the collections offered include Chiara Ferragni, Dice Kayek, Oblique Creations, Palmer Harding as well as BALR, Mostly Heard Rarely Seen , MD75, No. 21, with John Elliott , Victoria Victoria Beckham, The MishMashi Life to name a few, but also exciting beauty labels such as Kevyn Aucion, Stila and Barbara Sturn.
You can also shop the latest drops and exclusive brands on THAT APP which is available to download on all Apple and Android smartphones.
“We are thrilled to expand the THAT family and branch out into the Mirdif City Centre. After the opening of the pop-up in the Mall of the Emirates and its incredible success, this pop-up will be a unique extension of the store, providing a taste of the future of retail in the Middle East to a wider audience.” – Shireen El Khatib, Chief Executive Officer, Majid Al Futtaim – Shopping Malls
“In retail, experience is everything – with THAT we are adapting to new consumer behaviors, and are revolutionizing the way of shopping. THAT pop-up store in Mirdif City Center will offer a preview of our highly anticipated concept store opening soon at Mall of the Emirates. A one-stop destination, a creative space with a curated selection of fashion and art, as well as a fitness studio, restaurant outlets, a beauty hub and a barber shop. The way people shop is changing, and we are excited to define the future of retail.” – Fahed Ghanim, Chief Executive Officer, Majid Al Futtaim – Fashion
THAT concept store is open from 10.00 AM to 10.00 PM from Sunday to Wednesday and from 10.00 AM to midnight from Thursday to Saturday.