T-SHIRT EXHIBITION at City Centre Beirut A Special Event Showcasing the Latest Innovations in the World of T-Shirts

Beirut, Lebanon, 17 October 2019: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, launched the opening of the ‘T-Shirt Exhibition’ event at City Centre Beirut, a unique occasion in the world of fashion on October 4. The exhibition ran till October 13th highlighting the T-shirt, one of the most fashionable trends of our time, that suits all ages, tastes and social groups. The opening ceremony was attended by media professionals, influencers, shoppers, and mall management.

The exhibition took shape in the form of a huge metal museum model, highlighting the historical development of the t-shirt. This last went from being a simple undergarment to becoming in the sixties a symbol of what is known as the rock and roll musical revolution, contributing to intellectual changes affecting all areas of life, including fashion.

The T-shirt has become the fashion trend, the address of creativity, and the most popular means used to express personality, opinions and beliefs. The museum at City Centre housed a selection of t-shirts containing a variety of social and personal messages.

Serge Younan, Senior Mall Manager at Majid Al Futtaim – Properties, said: “City Centre Beirut is keen to organize unique and innovative events and activities that keep pace with the latest international fashion trends and satisfy customers of all ages, categories and tastes. T-shirt exhibition was not only an event to showcase T-Shirt’s latest innovations, but also an exhibition showcasing the T-Shirt’s history and how it has evolved into a way to express an opinion, belief, or issue. This exhibition underscores the status of City Centre Beirut as a leading destination for shopping and entertainment, which offers exceptional experiences and delivers the happiest moments for the whole family.”

The exhibition hosted a number of Lebanese designers including Triple F by Nour, House of Paisely, and H-shirt, that collaborated with prominent fashion influencers Ghina Ghandour, Rita Lamah and Dana Khairallah to exhibit and sell T-shirts. The money from these t-shirts went to Himaya, Basma, and Beirut El Baraka NGOs.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 25 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 280 outlets.

Majid Al Futtaim operates more than 400 VOX Cinemas screens and 36 Magic Planet family entertainment centres across the region. In addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.

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