REDTAG’s Ramadan range – a season-led edit across women, men and kids – modern modesty, coordinated looks, and everyday value for Ramadan-to-Eid dressing
February 24th, Dubai, UAE: In the GCC region, Ramadan is not simply a date on the calendar, it is a lived rhythm. Days soften into quieter routines, evenings gather momentum, and families move together between home, prayer, and shared tables. For this season, REDTAG introduces its 2026 Ramadan Fashion Collection to meet that rhythm with intention – offering modest, trend-led pieces that feel right for reflective moments, family gatherings, and the celebrations that follow.
Built for families seeking versatility, style, and ease, REDTAG’s Ramadan edit brings multiple moods into one cohesive story: understated everyday wear, elevated evening looks, and coordinated outfits that transition seamlessly from iftar visits to Eid occasions. The collection reflects Ramadan dressing as it is truly lived, considered, comfortable, and quietly celebratory, while staying true to REDTAG’s value-first promise.
Rooted in calm confidence, Mocha Muse leads with relaxed silhouettes and earthy neutrals, fluid, wearable pieces that prioritise comfort without compromising presence. For evenings shaped by visits and gatherings, Fashion Hotspot steps forward in jacquards, richer tones, and refined embellishments designed for when the night calls for something more luminous.
Bridging the space between every day and occasion, Festive Co-ords offers coordinated sets that make getting dressed feel effortless & polished enough for hosting, relaxed enough for real life. Soft romance arrives through Rose Reverie, while Kaftan Fixture embraces flowing forms and elegant detailing that feel timeless through the season. Completing the narrative, Modest Hotspot reinterprets modest fashion with contemporary silhouettes balancing structure with movement for a modern Ramadan wardrobe.
In line with REDTAG’s family-first identity, the women’s collection is complemented by dedicated men’s and kids’ ranges designed to carry the same seasonal sensibility. Men’s pieces explore clean tailoring, modern textures, and coordinated looks that shift smoothly from daytime commitments to evening gatherings. For children, the edit mirrors Ramadan’s colour stories in playful-yet-polished designs helping families express a unified, joyful look across Ramadan and into Eid.
With a strong footprint across Saudi Arabia, UAE, and the wider GCC, REDTAG continues to shape value fashion through scale, consistency, and an understanding of what families actually need: variety, wearability, and modern trend translation without creating friction at the checkout. This Ramadan, the brand reinforces its category leadership by making modest, occasion-ready fashion accessible across women, men, and kids designed for the season.
Shehbaz Shaikh, Chief Operating Officer at REDTAG, said, “As one of the region’s most trusted value retailer, we approach Ramadan as a full-season wardrobe need, not a single shopping moment. Families move through many occasions in these weeks, and what they wear needs to feel modest, on-trend, and versatile, easy to style from everyday moments to evening gatherings, and through to Eid. That is exactly what this collection delivers: trend-led silhouettes, thoughtful details, and breadth across women, men, and kids, designed for how families dress during Ramadan. Our long-term commitment is simple: make modern fashion easy to afford at scale, season after season, while staying true to the cultural rhythm and expectations of the communities we serve.”
The Ramadan collection is available across REDTAG stores and online at redtagfashion.com, with curated edits for women, men, and kids.
About REDTAG
REDTAG, a BMA International company, was launched in 2006 as a value-driven fashion and homeware brand with a vision to deliver high-quality, affordable lifestyle products for families. Since opening its first store in Abu Dhabi, REDTAG has rapidly grown to over 225 stores across the Middle East and Asia, achieving consistent double-digit annual growth. With 365 days of value, REDTAG has become a trusted destination for millions of families, offering a wide variety of fashion and homeware at unbeatable prices. The brand takes pride in its customer-first approach delivering enjoyable in-store experiences, seamless online interactions, and adapting global trends to local sensibilities. Its stringent quality standards, accessible pricing, and wide range of sizes, shapes, and styles make it the first choice for value-conscious shoppers. REDTAG’s highly successful RT Rewards loyalty program boasts over 10 million members, with most transactions coming from repeat customers. Recognized for excellence, the brand was named‘Retail Brand of the Year 2025’ at the Big Box UAE Awards, and ‘Most Admired Customer Service Initiative’ and ‘Most Admired Value Retailer’ at the 2023 RetailME Awards. Looking ahead, REDTAG has ambitious expansion plans across malls and high streets in the MENA region, with the goal of cementing its position as the leading value fashion and lifestyle retailer.