September 1, 2021 — Michael Kors is pleased to announce the release of a new Fall 2021 ad campaign for MICHAEL Michael Kors and Michael Kors Mens, starring Bella Hadid, Cindy Bruna and Geron McKinley.  

The campaign is a continuation of the brand’s 2021 theme, “the eye has to travel,” a line borrowed from celebrated editor and fashion icon Diana Vreeland. While Spring focused on dreaming and Summer on escape, the Fall 2021 campaign is all about adventure, discovery and reconnecting with friends.

Shot in Brooklyn and Queens by photographer Sean Thomas and video director Shane Sigler, the campaign captures Bella Hadid and friends meeting up and joyfully journeying across the boroughs for fun, much-missed experiences—from walking the Brooklyn Bridge and biking the boardwalk to taking a moped ride in Long Island City and toasting on a fabulous rooftop.

“As life starts getting back to normal, I think everyone is looking forward to venturing out and exploring,” says Michael Kors. “For fall we’re taking our fans on a journey just outside of Manhattan and reminding them of all the things we’ve missed over the past year and half. You can feel the energy and excitement of a fresh start in the air.”

The campaign highlights a versatile range of chic dresses and casual separates in a neutral palette of camel, ivory and moss green. Outerwear is a major focus, with the campaign featuring everything from a classic puffer to a tailored wool-blend coat. Key handbags for the season include the new Karlie and Lina bags, as well as the Hamilton Legacy satchel in Signature print and croc-embossed leather. For men, urban essentials like oversized outerwear and Signature print backpacks with graphic stripes are must-haves for fall.

The global campaign will debut in August, with print ads running in fall issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.

About Michael Kors

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience. 

Forward-Looking Statements

This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the operations and business environment of the Company, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements include information concerning the Company’s possible or assumed future results of operations, including descriptions of its business strategy.  These statements often include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions.  The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management’s experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances.  You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements.

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