MICHAEL KORS TO LAUNCH MK MY WAY IN-STORE POP-UP AT YAS MALL IN PARTNERSHIP WITH RETAIL ABU DHABI

Michael Kors is pleased to announce the launch of an exciting new pop-up store activation in partnership with Retail Abu Dhabi at Yas Mall to celebrate MK My Way—the popular interactive experience that immerses customers in the luxe world of Michael Kors and lets them customize their Signature logo print handbags with their initials.

The MK My Way activation will take place in-store with a colorful pop-up kiosk. Equal parts elevated and high-energy, the pop-up’s countertop and façade is splashed with metallic hues and punctuated by oversized, graphic takes on the brand’s Signature print.

After selecting their Signature print handbag, customers have the chance to have their bags hand-painted with their initials by artist PiPo from PiPo MoMa (@pipo_moma). Supplies are provided by Angelus Paints, a California paint company and world leader in luxury customization.

To celebrate the launch, the brand has created a digital campaign starring Fatma Husam (@fatmaa), a UAE-based fashion entrepreneur and social media influencer known for her contemporary take on modest dressing.

The pop-up in-store activation will take place from October 13 to 16 as part of Abu Dhabi Collectors’ Week, a 10-day citywide festival celebrating global talents in the retail, design, entertainment and culinary industries with activations and exclusive showcases.

#MKMyWay

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