MICHAEL KORS TO LAUNCH MK MY WAY IN-STORE POP-UP AT MALL OF QATAR

October 13, 2021 – Michael Kors is pleased to announce the launch of an exciting new MK MY WAY pop-up at the Mall of Qatar. The popular interactive experience that immerses customers in the luxe world of Michael Kors and lets them customize their Signature logo print handbags with their initials.

The MK My Way activation will take place in-store with a colorful pop-up kiosk. Equal parts elevated and high-energy, the pop-up’s countertop and façade is splashed with metallic hues and punctuated by oversized, graphic takes on the brand’s Signature print.

After selecting their Signature print handbag, customers have the chance to have their bags hand-painted with their initials by Kuwaiti-Hungarian artist and illustrator Abrar Zenkawi (@abrarzenkawi). Supplies are provided by Angelus Paints, a California paint company and world leader in luxury customization.

To celebrate the launch, the brand has created a digital campaign starring Haneen Al Saify (@haneenalsaify), a Qatari engineer and social media influencer known for championing modest fashion that speaks to her Middle Eastern culture.

The pop-up in-store activation will take place from October 13 to October 16.

#MKMyWay

About Michael Kors

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience. 

Forward-Looking Statements

This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the operations and business environment of the Company, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements include information concerning the Company’s possible or assumed future results of operations, including descriptions of its business strategy.  These statements often include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions.  The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management’s experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances.  You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements.

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