A unique recipe combining the Goodness of Kiri rich cream with the fresh taste of yogurt
Dubai, UAE – 31 January 2022: Kiri, the leading Bel Group brand in the Middle East, has seen its new product offering, Kiri Greek Style cheese, hit 5% of market share in the first three months since its launch according to global firm, Nielsen. Made from fresh yoghurt and cream, the rich in protein square portions are perfect for a variety of healthy and indulgent recipes.
Since becoming available on shelves, Kiri’s newest cheese product has become more and more popular, appealing to customers through its “Deliciously Good for You” messaging which encourages consumers to embrace healthier food choices. 4Sight Research & Analytics found that Kiri has achieved an 89% product acceptance rate, with Nielsen RMS UAE 2021 shedding light on Kiri’s 5% market share in the UAE within the first three months of launch. This is due to the product not only being innovative and delicious, but also rich in protein and answering today’s growing trend around the key nutrition source. Additionally, Kiri Greek Style Cheese has brought a new level of excitement to the cheese market, with many active mums and families choosing the product thanks its taste and nutritional benefits.
“At Bel Group, we ensure that both the consumer palette and our adherence to our values and propositions are addressed in all our products,” said Coline Tatibouet, Middle East Marketing Director, Bel Group. “Kiri Greek Style Cheese has become popular because of this equation. As food plays a big role in cultivating happy and healthy moments, because the simple act of sharing a meal holds the power of bringing families together. With health and wellbeing very much on the agenda and the growing popularity of protein as a healthy ingredient to cook with, Kiri Greek Style Cheese is the perfect example of Kiri’s commitment to provide healthy innovation. It offers home cooks not just optimal flavour and quality but also a new way to bring a taste of the Mediterranean into their cooking.”
As testament to the products popularity, Kiri Greek Style Cheese was recently awarded the ‘Best of Middle East’ award at the 2021 Gama Innovation Conference & Awards.
The annual event, which showcases the best and brightest new launches of 2021, recognized Kiri for outstanding innovation in the regional sector, awarded by an ensemble international panel of judges.
About Bel Group
Founded in 1865, Bel Group is a family company and major player in healthy fruit and dairy single-serving portion snacking. Its international development draws on a portfolio of positive brands, which attract consumers in more than 120 countries through an ambitious and sustainable growth strategy. Guided by its corporate mission, Bel Group aims to promote healthier, responsible, and accessible food for all consumers worldwide by offering them a range of healthy snacks and meal solutions that enable everyone to enjoy the goodness of dairy and fruit products and lead healthier lifestyles. The group has 32 factories located in numerous countries and has been operating in the Middle East for over 70 years, positively impacting people of all religions, traditions, and customs as part of its ‘For All For Good’ ethos.
About Kiri
Kiri is the leading Bel Group brand in the Middle East and one the best-selling cheese manufacturers regionally and internationally. Inspired by its Kindness philosophy, Kiri has created wonderful moments for family everyday gatherings in the Middle East for almost 50 years. Since 1972, the brand has provided naturally indulgent products and delicious recipes that meet every taste and wellness requirement. Did you know that 1 billion Kiri square portions are consumed every year across the region? If 1 billion Kiri square portions were placed next to each other, they would cover almost 40,000km – the same size as planet Earth’s perimeter! With its creaminess, superior taste and unctuous texture, Kiri makes every day even more indulgent. And by delighting the customers and families the brand kindly serves, Kiri continues consolidating its status as a regional love brand and leader in cream cheese.