Beirut, Lebanon – June 2023: As part of its continuous support for the humanitarian mission of the Children’s Cancer Center of Lebanon and its commitment to securing a better future for children, Spinneys launched a new donation campaign titled “In it to win it”. The campaign was launched during an entertainment event held on Tuesday, June 20th at Spinneys Hazmieh. The event was attended by Lebanese athletes, media personnel, social media influencers, and representatives from CCCL.
The event brought together athletes and the children who participated in the impactful video specially prepared for this campaign. The video emphasizes the role that each person can play in the lives of children with cancer by providing them with financial and moral support throughout their journey and showering them with the necessary love and care, thus becoming a hero in their lives. This video will be showcased on various social media platforms and television to encourage shoppers to donate at all Spinneys branches for a duration of 20 days and make a difference in the lives of cancer patients. Everyone can participate and change the equation.
Mrs. Hana Chaar Choueib, a member of the Board of Directors of the Union for International Cancer Control (UICC) and the General Manager of the Children’s Cancer Center of Lebanon expressed her gratitude to the organizers of this campaign and all the participants. She stated: “We thank you for being with us today and for your solidarity in making this campaign a success and making a difference in the journey of our heroes.” She added: “We salute the great heroes who joined our young heroes in their joy, fought with them, and triumphed with their determination in this battle.” She further said: “I extend my sincere thanks to all the attendees and our partners at Spinneys for their continuous support of this mission, raising awareness and working to urge everyone to donate and support the center.”
Ralph El Kahi, the Chief Marketing Officer at Spinneys, said: “We are pleased to collaborate once again with the Children’s Cancer Center of Lebanon in a new initiative with humanitarian goals, hoping that this campaign will also achieve all the desired results and resonate widely among the loyal shoppers who never hesitate to respond to the call in every campaign we launch.” He continued, “We applaud their selfless efforts and salute their constant solidarity in making a difference in the lives of our children through their generous donations, ensuring the continuity of their treatment and overcoming illness.”
The atmosphere during the event was filled with joy and entertainment as the attendees had the opportunity to interact and play with the children from the center. They also had the chance to take photos with them and the champion athletes who were present at various cash desks to encourage shoppers to donate. Autographs were given as a beautiful memory of the event.
This campaign falls within the framework of the ongoing collaboration between Spinneys and CCCL, aligning with their strategy of launching initiatives that contribute to social responsibility and create a positive difference in society.
You can watch the campaign video at the following link:
https://drive.google.com/drive/folders/1_c6sYbQ_YlizRbE6EO_704tRoz9dc8Sc?usp=sharing