Lebanese entrepreneur Fidelverta Saade Saba is the woman behind the highly successful clothing brand FidelVerta. Her passion for fashion, combined with her Spanish-Lebanese background, has resulted in a brand that blends the best of both cultures.
Fidelverta’s journey to success began with her fascination for fashion as a teenager. She studied the art of design and fashion, and worked in the medical field, providing care and love to patients. This experience taught her the value of caring for people, which she carries with her in the fashion industry.
As a marketing executive, Fidelverta gained experience in the field, and with her family’s four decades of experience in men’s fashion, she created her brand name, FidelVerta. She and her partner traveled the world, attending fashion exhibitions and learning about the latest trends in men’s clothing and fabrics.
Fidelverta’s passion for fashion led her to pursue advanced studies in image consultancy in Paris, Italy, and London. She believes that first impressions are critical, and her goal is to create a positive and memorable first impression for all her clients, guiding them to a better version of themselves.
FidelVerta’s slogan, “It’s all about Love & Care,” reflects her belief that caring for people is essential in every aspect of life, including the fashion industry. Her message to men is simple: “Guiding you to a better version you.” As a professional image consultant and designer, her role is to help men save time and effort to get the desired results, making a positive first impression in every occasion.
FidelVerta’s success in the highly competitive fashion industry is a testament to her passion, hard work, and dedication. Her brand’s success is a reflection of her commitment to providing quality service, and her belief that love and care are crucial to achieving success in every aspect of life.