Expanding its U.S. presence and reach of customers through an immersive digital experience
ELIE SAAB is proud to announce its collaborative partnership with Luxury Stores at Amazon. Luxury Stores features both established and emerging luxury fashion and beauty brands and introduces a new innovative shopping experience to customers. “Joining forces with Amazon is a step forward in ELIE SAAB’s business strategy to strengthen its existence in the U.S. market through a new widespread e-commerce presence, while also reaching a new generation of luxury shoppers”. “Amazon has been a key partner in reinforcing our digital strategy to meet our customers’ expectations when shopping for luxury” Elie Saab Junior, CEO ELIE SAAB Group.
Being among some of the first fashion luxury brands to join this new Amazon shopping experience, ELIE SAAB is launching its first store within a store experience starting with its latest Ready-to-Wear Fall Winter 2020 collection. The collections will be available in the Amazon app and to eligible U.S. Prime members by invitation only. ELIE SAAB’s sumptuous selection is ideal for festive dressing and brings the holiday sparkle right to your doorstep for intimate or virtual celebrations. With its Spring Summer 2021 collection dropping next, you will have your exquisite dress code covered throughout the season and into the new year ahead.
Luxury Stores seamlessly ties content and commerce together so both fashion and beauty brands can engage and entertain customers through immersive storytelling, including enhanced auto play imagery and in-motion graphics. With Amazon providing innovative technology and merchandising tools, brands can create and personalize content in their unique brand voices and indulge customers into elevated and inspiring shopping experiences. This collaborative partnership is just the beginning of a new exciting chapter with Luxury Stores at Amazon, as ELIE SAAB will be expanding its available product range and will be participating in special collaborations and digital activations in the upcoming year.