As a festive fervour grips the Middle East in run-up to the New Year’s, the region’s favourite value fashion and homeware brand REDTAG offers multiple options to rekindle the joy of gifting
December 13th, Dubai, UAE: REDTAG, the Middle East’s leading value-fashion and homeware brand, is all set to usher in the festive season and infuse homes with joy and sophistication in the run-up to Christmas and New Year celebrations.
With its specially curated homeware collection, the homegrown brand is committed to making the festive season a joyous affair by meaningfully catering to customers looking to elevate their spaces or find the perfect gifts for loved ones. REDTAG’s new homeware collection offers a diverse array of products thoughtfully crafted for quality and affordability, with 20-piece dinner sets available for as low as SAR 79/AED 75.
Shehbaz Shaikh, Chief Retail Officer at REDTAG, upbeat about the festive initiative, stated: “The festive season is a time for joy and togetherness, and we want our customers to experience that in every corner of their homes. Our products have been curated to not only meet but also exceed expectations, making this festive period truly extraordinary.”
As the festive season unfolds, customers are invited to explore REDTAG’s diverse homeware collection. Patrons can add a touch of class to their home decor with versatile decorative dinnerware in evocative leafy patterns. Opulence comes effortlessly with REDTAG’s gold bowl and matching stand combo — an ideal duo for showcasing festive spreads.
Customers can manifest their artistic flair seamlessly by placing the stunning decorative plant in a chic ceramic pot adorned with vibrant artificial stones. Whether it graces the living room or the garden, this versatile piece promises a subtle hint of greenery and tranquillity. For the social butterflies, the tall and elegant cakestand can become a statement piece for flaunting festive treats, with REDTAG’s embellished gold candle holder providing a warm and cosy ambience.
Adding to the gifting spree, REDTAG’S bedroom collection offers a wide selection of gift ideas, from polycotton fitted sheets in vibrant colors and patterns to luxurious comforter sets, from plush paisley blankets, to gold and pearl beaded velvet cushions, from quilted bedspreads to jacquard curtains, chennile throws, and more, starting at Aed 17 only !
These glimpses into REDTAG’s thoughtfully designed homeware collection only scratch the surface of what customers can find during this festive season. Whether one seeks elegant table settings or cosy home decor, the selection is bound to leave you with a sense of accomplishment as you seek value gifting options at affordable prices, courtesy of REDTAG’s ‘New Lower Prices’ campaign. Starting from SAR 25, the latest home décor launches accompany industry-best prices for relative quality.
The campaign is inspired by REDTAG’s speciality in value-based pricing and a track record of customer-centric initiatives. Other similar, notable examples include the launch of hyper-convenience services such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’. With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region.
For more information on REDTAG and to browse the festive homeware collections, please click here.
About REDTAG
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 225 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 15 million members strong and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers. REDTAG is the RetailME award winner for the ‘Most Admired Value Retailer’ Award for 2023.