The new boutique location in the Emirate comes as the luxury Swiss watchmaker marks 140 years of pioneering innovation. Breitling’s CEO Georges Kern attended the boutique opening event in November.
The new 102m² boutique, located on the ground floor of Marina Mall Abu Dhabi closest to the main entrance, is the latest retail space designed to incorporate the brand’s rich heritage with a relaxed and inclusive retail experience. Guests can also experience one of the first Spotlight Counters in the region, which displays Breitling’s latest women’s collection and allows customers to explore and try on different watches facing a large spotlight mirror.
Breitling’s modern-retro design values are brought to life through vintage decor and artwork, streamlined with contemporary design elements. Wall-mounted propellers, surfboards, bicycles, as well as unique artifacts guide visitors to explore the boutique’s air, land, and sea watches.
Upon entering the boutique is an eye-catching industrial window that showcases the view of Abu Dhabi’s iconic Corniche and the capital city’s skyline. Adjacent to the new Spotlight Counter is a large yellow grid panel stamped with a Breitling ‘B’ with a Breitling Watch Bar positioned in front of the panel, which includes leather bar stools that allow customers to comfortably try on watches.
Commenting on the opening, Breitling CEO, Georges Kern said: “We are thrilled to have opened a new boutique in Marina Mall Abu Dhabi with our modern-retro design which allows customers to really engage and immerse themselves in the brand. This boutique stands out as it features the Breitling Spotlight Counter, which provides a new experience for our customers in Abu Dhabi to explore women’s watches.“
Approachability and inclusiveness are two key drivers of Breitling’s unique boutique design concept. Evoking the sensation of a contemporary urban home allows customers to feel completely at ease and relaxed whilst exploring Breitling’s entire range. The extensive collection includes Breitling’s core offerings as well as the latest launches in Chronomat, Superocean and Endurance Pro.
Breitling is celebrating 140 years of its many incredible firsts, from breakthroughs in timekeeping for air, land, and sea, to milestones in sustainability. A monumental year is just getting started. Stay tuned for all the news, launches, and festivities marking Breitling’s 140 Years of Firsts.
BREITLING
Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it is still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 270 industrial-loft-inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Today, Breitling is on a mission to do better, by creating beautiful products and experiences with better materials, better manufacturing, better packaging, and end-to-end traceability. Combining classic watchmaking with the latest and most sustainable innovations, Breitling is both a company with history and one that is ahead of its time.