THURSDAY, DECEMBER 1st, 2022
AMIRI is pleased to announce the opening of its first flagship store in the Middle East — opening Thursday, December 1st, 2022, at The Dubai Mall, Fashion Avenue.
AMIRI, the Los Angeles-based luxury brand, continues its international retail expansion, to the United Arab Emirates in a partnership with boutique retailer SOHO Middle East.
The one-level store of 3,500 sq. ft, will feature both men’s and women’s ready-to-wear collections, alongside the new kids wear line, and the brand’s accessories.
It marks the company’s third international location — the brand has US locations on Rodeo Drive in Beverly Hills, California; Soho, New York; Las Vegas, Nevada, the Design District in Miami, Florida; Atlanta, Georgia and international boutiques in Shanghai and Tokyo.
ABOUT AMIRI
AMIRI was founded in 2014 by the Los Angeleno CEO and Creative Director, Mike Amiri. From Mike’s foray into fashion with hand-embellished, one-off denim creations that riffed on the countercultural milieu of his youth in ‘90s L.A., AMIRI is now an established global luxury fashion house, celebrated for its bold artistic vision and refined, world-class craftsmanship.
Now one of the fastest-growing businesses in the U.S. luxury fashion market, AMIRI’s momentous growth reflects the brand’s successful reception globally. A fast trajectory followed bi-annual shows at Paris Fashion Week and a robust international wholesale business that secured leading retailers such as Bergdorf Goodman in New York, Galeries Lafayette in Paris, Selfridges in London and Joyce in Hong Kong. In 2021, AMIRI womenswear debuted: a manifestation of the brand’s archetypical, empowered woman, offering a complete expression of the AMIRI universe.
In 2020, AMIRI opened a flagship L.A. store, setting the tone for the brand’s most immersive experience yet – offering up Mike’s contemporary translation of Californian lifestyle and a relaxed expression of American luxury. In 2021, AMIRI opened stores in Las Vegas, New York, and, in 2022, Miami, Tokyo, Shanghai and Atlanta.
As AMIRI’s presence expands globally, a strong sense of integrity, authenticity, and a commitment to quality guides every facet of the business, from company culture to creative pursuits. Mike’s eternal reverence for art, freedom, and craft, expressed through unparalleled handiwork, remains forever an anchor. The Autumn-Winter 2022 Menswear collection was a testament to this: a creative dialogue between Mike Amiri and contemporary U.S. artist Wes Lang, which treated garments as artworks and incorporated Lang’s synonymous Grim Reapers, folk totems, and scattered text elements explored with AMIRI’s distinctive craft.
Since 2018, Mike Amiri has been a member of the CFDA. In 2018, he was also nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards and honored with the Emerging Talent Award at the Footwear News Achievement Awards. In 2019, 2021, and 2022 Mike was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards.