BY ALMASATI X HIBA JABER
A story of minimal and fine jewelry, unique in their cuts, and delicate to the touch — sparkling diamonds turned into wearable sentiments.
Almasati is pleased to announce the launch of the brand’s new limited-edition fine jewelry collection with the Middle East’s leading online retailer Ounass.com, in collaboration with Hiba Jaber. The new collection is named ‘Effortless Glam’, a capsule edit created exclusively for Ounass.com — a dedication to the celebrated beauty in imperfection. The label’s latest assortment is an ode to the joy in authenticity, with the designs centered on the acceptance of transience and truthfulness. Through the conceptualization of its aesthetic, appreciating the beauty that is imperfect, asymmetrical and incomplete in nature.
The collection is a reflection of the brand’s vision for effortless elegance, and understated luxury — with pieces that can be worn gracefully on their own, or with others. The new styles and versatile separate pieces can be easily coordinated and effortlessly combined, as well as conveniently complimented across preceding collections. The unique combination of chic diamond settings and minimalist lightweight chain, create a modern take on styling jewels, and embody the ethos and philosophy celebrated at the heart of Almasati.
Reflecting effortless beauty, the scene is set surrounding a cloudburst of diamond droplets of different shapes; princess, round and pear diamond cuts. Diamonds, renowned for their purity, as well as their timeless significance, coalesce through their cuts and clarity, into a harmonious show of infinite affection. The collection unfolds as a story of refined allurement, rendered into a spectacle of sentiments, comprised of diverse diamond cuts, as well as unique contemporary pieces. As part of Almasati’s timeless edit of key season-less pieces, the new capsule continues to embrace the brand’s conscious mindset, meaningful values, and quest for high quality – with revisited classics released as asymmetrical designs, juxtaposed side by side, in a variation of multiple combinations, presenting a selection of wearing fine jewels for the modern practical woman.
Almasati unveils this limited edition on Ounass for the first time, it’s latest assortment which is composed of an array of limited-edition jewelry, redesigned brand staples, worked into duo and trio combinations – offering necklaces, earrings, bracelets, and rings. For this capsule collection, the brand has newly introduced duo and trio sets, with different jewels ranging from 0.4ct and 0.6ct diamonds in F/G color, and VVS/and VS quality, set in 18k gold. Each jewel is accompanied with their official IGI certificates for authenticity. The full selection is set on fine 18k gold in a variety of colors: white, rose, and yellow. The Almasati brand provides an exceptional bespoke service, for the creation of unique customized pieces, upon request.
“We are very excited about this exclusive collection which we created specifically for Ounass.com in collaboration with our other brand Hiba Jaber. At Almasati, we like to design wearable and practical fine jewelry creations for the modern woman. “Effortless Glam” is the perfect reflection of that, minimal jewels with multi shaped diamonds, jewelry pieces that are beautiful in their asymmetrical design aesthetic, that can be easily stacked and styled for any occasion. Ounass.com is the perfect platform for this exclusive launch and we are very excited.” – Hiba Jaber, Founder & Designer of Almasati.
ALMASATI JEWELRY
Established in 2020, Almasati is a UAE-based brand, which creates curated fine jewelry collections and creations of delicately handcrafted pieces. The brand offers a bespoke service, working with their customers closely, in turning their dream jewels into reality, always putting the customer at the forefront of everything they do. Almasati is the sister brand of Hiba Jewelry, that’s known for combining two or more letters or characters into minimal meaningful jewels, always turning their customer’s stories into special jewels for their everyday, known mostly for the signature duo rings. The Almasati brand spotlights diamond classics, including tennis bracelets and necklaces, as well as solitaire rings – encapsulating a meaningful approach of conceptualization, with a bespoke customer and brand creative collaboration, offering a bespoke service to each part of the sourcing & design process, each creation is a collaborative process between the designer and the wearer, because jewelry created together means a lot more.
THE FOUNDER
Born in Morocco to Palestinian parents, Hiba Jaber grew up in Jordan and moved to London to attend university, completing a Foundation Degree in Art & Design, and a Bachelor’s Degree in Fashion Management at the London College of Fashion. Hiba continued her education through a series of gem cutting courses in Sri Lanka, and completed her studies in jewelry making and design at the Instituto Lorenzo de’ Medici in Florence, honing her skills by training with Italian Goldsmiths and international jewelry experts, and has completed her GIA Gemology Degree in the UAE. Hiba launched her namesake fine jewelry brand Hiba Jaber in 2017, followed by the sister brand Almasati in 2020. Hiba Jaber creates minimal wearable fine jewelry creations for the modern, independent woman – with individual stories at the heart of the labels’ creativity and craftsmanship, as well as the belief that true significance and value is expressed in the creation of a unique customized jewelry piece.
Credits: Editorial images provided by Ounass.
To discover the exclusive collection: Visit www.Ounass.com
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