Beirut, January 20, 2025 – ABC proudly announces its double win at the prestigious Pikasso D’or Awards ceremony in its 29th edition. Among hundreds of campaigns and brands, ABC’s exceptional advertising campaigns crafted in collaboration with Impact BBDO stood out, earning two esteemed awards.
During the award show held on January 17, 2025, ABC received the “Mall D’or” Award in the Mall Category and the “Digital D’argent” Award in the Digital Category for their campaign titled “Let go”, further solidifying its position as a leader in the retail industry.
The Pikasso D’Or Awards, widely regarded as on of the most prestigious advertising recognitions in the region, celebrating innovation and excellence in advertising across multiple categories, represents a great achievement for ABC in 2024.
The honors received reflect ABC’s commitment to delivering original and impactful campaigns, that resonate with the audience, showcasing the creativity, dedication and hard work of both ABC’s team and the creative agency.