Dubai, United Arab Emirates – 30 October 2023: Taraf, the real estate division of UAE-headquartered investment holding group Yas Holding and internationally renowned fashion house KARL LAGERFELD have signed a partnership agreement to collaborate on luxury branded villas in Dubai.
The project, set to launch in the coming months, will be KARL LAGERFELD’S third branded residential property in the world and the first in the Middle East. In 2021, the fashion house launched luxury residences in Marbella, Spain and this year, it announced a hotel tower with branded residences in Malaysia.
Karl Lagerfeld, an iconic figure in the fashion industry, was the creative force behind fashion houses such as his eponymous brand KARL LAGERFELD, Chanel, and Fendi. Lagerfeld’s legacy is celebrated for his pioneering contributions to high fashion, innovative designs, and an unwavering passion for architecture and interior design that depicts his visionary expression. The villas will offer a glimpse into Karl Lagerfeld’s multihyphenate world, combining his limitless iconic vision with contemporary creativity to celebrate his DNA and highlight his moto: ‘Embrace the present and invent the future.’
Low Ping, Group CEO, Yas Holding commented: “We’re proud to announce this partnership with a globally recognised brand that will not only add incomparable value to Taraf’s next residential property, but also elevate what Taraf stands for in this competitive sector in the UAE. Bringing an exclusive development to market together with KARL LAGERFELD underlines our commitment to delivering high quality offerings in the real estate sector. KARL LAGERFELD’s signature design will reflect uniqueness and sophistication to our project, through aesthetically distinctive and visually striking exclusive villas.”
KARL LAGERFELD CEO Pier Paolo Righi said: “As we embark on this visionary partnership with Taraf, we are not merely building villas; we are crafting unique lifestyle habitats. Together, with Taraf and the team at Karl Lagerfeld that worked with the designer on his architectural projects, we will bring Karl’s very unique idea of exclusive living to Dubai. By blending the artistry of design with the art of real estate, we look forward to offering an unparalleled experience.”
Branded residences have recently seen an increase in demand across regions, driven by growth in the number of high net-worth individuals (HNWIs), according to a report by property consultant Jones Lang LaSalle.
Since its launch in January 2023, Taraf is focused on the luxury real estate sector and has projects in the pipeline located in the most sought-after areas in Dubai and Abu Dhabi.
About Taraf
Taraf is a property developer that will deliver prime residential spaces in the UAE. Launched at the start of 2023, the developer plans to introduce exquisite and exclusive, luxury residential properties at iconic & prime locations for national and international clients. Taraf’s attention-to-detail approach reflects its commitment to delivering high-quality, lifestyle-driven places that inspire its communities and customers to realise their full potential. Taraf is a company under Yas Holding, a leading investment group headquartered in the UAE. The launch of Taraf falls in line with the group’s efforts to diversify its portfolio, support its growth plans, as well as set new standards for a luxurious lifestyle for residents and investors in the UAE and beyond. Website: www.tarafholding.com
About KARL LAGERFELD
The House of KARL LAGERFELD shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a contemporary, forward-looking spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA.
Featuring Parisian-inspired classics with a rock-chic attitude, the brand portfolio includes ready-to-wear for women, men and kids, plus KARL LAGERFELD JEANS, bags, small leather goods, footwear, fragrances and eyewear. Additional categories include the KARL LAGERFELD MAISON furniture collection and international hospitality projects. The Maison’s creative vision is led by Design Director Hun Kim; other members of the KARL family are Brand Ambassador and Product Consultant Sebastien Jondeau, and Sustainability Ambassador Amber Valletta, amongst others.
KARL LAGERFELD connects with consumers at more than 200 stores worldwide — including premium wholesale and franchise partners — with key locations in Paris, London, Munich, Dubai and Shanghai. The brand has a robust
digital presence across Europe, Middle East, Asia, and its KARL.COM flagship. Specifically for the Middle East KARL LAGERFELD has a strong retail presence, which includes a flagship store in the Dubai Mall and further recent regional digital expansion with a dedicated ecommerce launch.
In 2019, KARL LAGERFELD joined the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.
Website: KARL.COM
About Yas Holding
Yas Holding is a renowned UAE-headquartered investment company with a multi-industry business portfolio spanning multiple sectors and more than 50 operating subsidiaries. Active in sectors as diverse as healthcare, agriculture, food, technology, education, real estate, and aviation. Our breadth of scope is underpinned and strengthened by our commitment to the provision of high-value, high-quality products, and services. Yas Holding’s diverse companies operate throughout the Middle East, Africa, Europe, and Asia. Website: https://yasholding.ae/