Dubai, November 24, 2023 – TBWA\RAAD has once again been named to Fast Company Middle East’s prestigious annual list of the Most Innovative Companies in the Middle East for 2023, marking the second consecutive year the agency has received this esteemed recognition.
This exclusive list honors companies that have demonstrated a profound commitment to innovation, reshaping their industries, and responding to a society that is in the midst of reinvention.
Throughout a rigorous selection process, the editorial team at Fast Company Middle East reviewed hundreds of applications from companies across the region, highlighting those that have made the most significant impact through their initiatives across 23 diverse categories.
TBWA\RAAD was recognized for making a positive social impact and fostering innovation in the workplace.
Reda Raad, Group CEO of TBWA\RAAD said: “It is truly an honor to be recognized once again as one of Fast Company’s Most Innovative Companies in the Middle East for the second consecutive year. This acknowledgment underscores our unwavering commitment not only to creative excellence, but also to our most valuable asset: our exceptional people, who consistently and wholeheartedly deliver the most disruptive work for our clients. Cultivating innovative initiatives in the workplace fuels the team’s creativity and ignites their hunger and determination to succeed and grow. TBWA\Worldwide has also been named to Fast Company’s list for the fifth time this year. These thriving accolades reaffirm our dedication to creative versatility and innovation across the collective. A heartfelt thank you goes to our great disruptive minds and clients. This recognition wouldn’t have been possible without their dedication and unconditional collaboration.”
The Most Innovative Companies list is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.
About TBWA\RAAD:
TBWA\RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. TBWA is The Disruption® Company, named the Middle East’s Most Innovative Company in Advertising in 2022 by Fast Company Middle East, one of the World’s Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, Adweek’s 2022, 2021 and 2018 Global Agency of the Year and AdAge’s A-List 2022 Network of the Year. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our regional clients include: Abu Dhabi Investment Office, Apple, AWR Rostomani Arabian Automobiles, CNN, Daikin, du, Essence, Gatorade, Henkel, Hilton, Hub71, Infiniti, Injazat, KFC, Max Fashion, Meta, NEOM, Nissan, Pepsico, Pfizer, Philips, RAKBank, Sheikh Shakhbout Medical City (SSMC)/Mayo Clinic, UAE Government Media Office. Follow us on Instagram and Twitter and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).
About Fast Company Middle East
Fast Company Middle East’s is the region’s leading business media brand, focused on innovation, technology, business and leadership. Apart from the online platform, Fast Company Middle East hosts awards and events like Most Creative People in Business, World Changing Ideas, and Most Innovative Companies.