Beirut, July 11, 2018 – Whirlpool Corporation, the world’s leading home appliances manufacturer in partnership with ACES SAL , a major provider of international household and audio visual products in Lebanon, today launched the KitchenAid major domestic appliances for the Lebanese market. Fueled by the vision to combine professional performance, artisan quality and iconic design, KitchenAid’s products are more than just tools; they inspire passionate makers to express their culinary creativity and enjoy a thrilling experience.
The launch, which was held at an exclusive event at the Music Hall in Beirut, propels the company’s strategic expansion into the Middle East and North Africa region. The event was attended by noted VIPs, including Mr. Massimo Marotti, Italian Ambassador to Lebanon, Mr. Edgar Maalouf, MP in Lebanon and key media.
Commenting on the occasion, Mohamad El Yassir, the Regional Managing Director for MEA at Whirlpool Corporation, said, “We are proud of Whirlpool’s strategic partnership with ACES Group over the last 18 years, which has yielded significant results for our business across our brand portfolio in Lebanon. KitchenAid is renowned across the globe for its empowering performance, iconic design, and thoughtful craftsmanship and has been much-awaited by our consumers in Lebanon. This launch marks another step towards Whirlpool’s plan to expand its footprint in the region” he ended.
Ghabi Antaki, Chariman at ACES said, “We understand the pulse of the Lebanese market and are highly optimistic about this new partnership, despite the current challenging atmosphere in the region. Our partnership with Whirlpool Corporation has been a key success factor for our business in Lebanon.” He added, “We believe that that new iconic range of KitchenAid major appliances will inspire our sophisticated consumers who are eagerly waiting for it.”
During the event, KitchenAid has unveiled a premium range of major domestic appliances, featuring new and improved premium models suite that inspires passion and culinary creativity. Drawing on its long history of collaboration with Michelin Star Chefs, the brand has developed appliances with chef-inspired features that make preparing food a truly exciting experience, from preservation to preparation to serving. The KitchenAid product portfolio offers a full range of products including the Iconic Fridge, Twelix Artisan oven, the Vertigo fridge freezer and wine cellars, the Chef Touch System comprising of the steam oven, vacuum machine and shock freezer with other appliances such as a microwave, coffee machine, a hood and a Hob.
VERTIGO FRIDGE-FREEZERS & WINE CELLARS
These new Vertigo fridge- freezer and wine cellar appliances are a gorgeous statement for food and wine preservation which are spacious on the inside with a perfect design on the outside. They come with a variety of outstanding features:
Big and flexible capacity: Thanks to a unique lateral cooling system, Vertigo offers deeper cavity with bigger storage space. Your fridge space can be managed and adjusted very easily with adjustable shelves and balconies. You can make the best use of this space by completely re-organising your refrigerator to meet your specific requirements by customizing the large multipurpose bottom drawer compartment.
Dynamic 0o: This guarantees all fresh produce, meat, fish and dairy are preserved in the optimum conditions.
No-frost Technology: It controls the circulation of chilled air inside your refrigerator, ensuring the ideal humidity level while avoiding condensation or the formation of ice on your food and the surfaces inside.
This fridge-freezer also comes with a high capacity, multi-temperature drawer in the freezer, professional wine storage which has temperature and humidity control and much more. The interiors have premium trimmings including stainless steel and wood shelves.
THE ICONIC FRIDGE: Red Dot Award and iF Design Award Winner 2018
The award winning Iconic Fridge is a true and proper design object that rises above fleeting fashion and trends, asserting itself as a timeless icon for every passionate maker who feels the need to express creativity and passion for cooking with unique and distinctive style. Iconic Fridge is a freestanding refrigerator that smartly combines innovation and tradition, from its silhouette and exquisite materials to its professional performance. The Iconic Fridge was honored with the Red Dot Award 2018 for invoking a sense of heritage with a timeless beauty and also the prestigious iF Design Award 2018 in the Product Kitchen category.
Kitchen Aid Iconic Fridge is a fridge with a bold personality that comes in a polished metal chassis available in three colors: Empire Red, Almond Cream and Onyx Black. These three colors with their striking aesthetic impact offer distinctive style to any type of kitchen and environment. Thanks to its sleek lines, this most iconic fridge of the KitchenAid line perfectly complements any kitchen style, whether a classic living environment or a setting with an industrial feel, such as a modern loft with a metropolitan and high-tech atmosphere.
TWELIX ARTISAN OVEN
Twelix Artisan, a new-generation oven that upholds professional results by producing delicious, flavoursome and nutritious dishes, has been redesigned with a new aesthetic that showcases the perfect blend between performance and attention to detail. This oven enables you to cook pure steam in a convection oven. Effectively, this oven offers a wide range of functions: 13 professional, 8 special, 8 traditional and 4 steam. Moreover, three different cooking options are found in a single appliance: pure steam, steam assisted, and convection.
Artisan Pure Steam: By choosing this option, the steam cooks your ingredients at less than 100°C, spreading slowly and evenly into the oven cavity, while keeping all the nutrients and vitamins intact. Twelix Artisan oven is actually equipped with a steam accessory that, when plugged in, starts working to create a perfect steam environment.
Artisan Steam Assisted: Twelix Artisan oven gives you 4 preprogrammed Artisan Steam functions to choose from, depending on your dish. Select your function and the oven automatically sets the temperature and required steam for the cooking process to achieve the crispiest, most tender results.
Twelix Convection Cooking: The Twelix System is composed of 4 heating elements, boasting one heating element more than traditional ovens. That means Twelix technology radically improves airflows and heat distribution as well as reduces pre-heating and cooking times. The oven allows you to perfectly cook simultaneously on three different levels.
Chef Touch is composed of 3 appliances: Vacuum Machine, for food preservation; Steam Oven, for cooking and reheating food; and Shock Freezer, for rapid chilling and freezing. They are all part of one sophisticated and stainless-steel column and work together in perfect synergy. The food can be preserved up to 3 times longer, thanks to the limit of the bacterial proliferation and ingredient oxidation.
Vacuum Machine: The first step for using your Chef Touch System is to vacuum-seal your raw and fresh ingredients and seasonings into special pouches through the Vacuum Machine. Thanks to the product’s advanced technology, this is an actual vacuum chamber that permits the residual pressure inside the pouch to reach a lower pressure level. When finished, the machine will close the bag with a watertight seal. The vacuum-sealed food is ready for cooking in the Steam Oven and can be consumed immediately or preserved in the fridge or freezer.
Steam Oven: This appliance is ideal for cooking vacuum-sealed foods, thanks to its highly accurate system of temperature control. With one of its 10 cooking functions, with either Combined or Pure Steam, your food will cook gently and healthily to safeguard the food’s taste, colour and consistency.
Shock Freezer: You can blast chill the pouch for fridge preparation, or shock-freeze it for freezer preparation. The KitchenAid Shock Freezer is capable of cooling or freezing raw or cooked food in minutes, preserving its aroma, taste and nutritional value with its three professional functions: soft blast chilling, hard blast chilling and fast freezing.
The KitchenAid range is available at ACES SAL official MDA distributor located at Beytech Jdeideh Mirna el chalouhi Highway and KitchenAid flagship showroom at Aishti Home Solutions.
About Whirlpool Corporation
Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Ariston and Indesit in Middle East and Africa. In Europe Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s MEA Operations Center is located in Dubai, UAE. Additional information about the company can be found at WhirlpoolCorp.com
About ACES Sal:
Aces Sal is a leading home and kitchen appliances distributor in Lebanon offering best in class
Pre sales, sales and after sales services by distributing international leading brands such as: Gaggenau, KitchenAid, Ariston, General Electric, Frigidaire and Black and decker. www.aces.com.lb